Revenue Management am Beispiel von Airline Revenue Management
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Revenue Management am Beispiel von Airline Revenue Management

Revenue Management am Beispiel von Airline Revenue Management


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About the Book

Studienarbeit aus dem Jahr 2003 im Fachbereich Informatik - Wirtschaftsinformatik, Note: gut, Universität zu Köln (Seminar für WI und OR), Veranstaltung: Hauptseminar zum Operations Research, Sprache: Deutsch, Abstract: Ziel des Revenue Managements ist es, durch den Einsatz von Methoden des Operations Research zusätzliche Erlöspotentiale, die sich insbesondere aus unterschiedlichen Preisbereitschaften der Kunden ergeben, möglichst weitgehend auszunutzen. Die Grundidee des Revenue Management ist dabei die folgende: man möchte heute etwas nicht zu einem niedrigen Preis verkaufen, wenn man es später zu einem höheren Preis verkaufen kann; gleichzeitig will man das Gut jedoch heute zu einem niedrigen Preis verkaufen, falls es andernfalls später überhaupt nicht verkauft werden kann. Damit möchte man die Erlöse aus dem Verkauf einer feststehenden Menge eines Gutes maximieren, indem man dem Kunden das Gut zu dem höchstmöglichsten Preis, den er bereit ist zu zahlen, anbietet. Die vorliegende Arbeit ist wie folgt aufgebaut: Zuerst erfolgt in Kapitel 2 eine allgemeine Einführung in das Revenue Management. Dabei werden die Komponenten des Revenue Management (Datenbeschaffung und Forecasting, Preissteuerung, Kapazitätssteuerung, und Ergebniskontrolle) allgemein erläutert und ihr Zusammenhang dargestellt. In Kapitel 3 wird dann konkret auf das älteste und am meisten verbreitete Einsatzgebiet eingegangen, das Airline Revenue Management. Dabei werden zuerst die besonderen Charakteristika des Airline Revenue Management hervorgehoben, und anschließend auf die wichtigsten Komponenten (Overbooking, Pricing und Seat Inventory Control) eingegangen. Der Schwerpunkt liegt dabei auf dem Seat Inventory Control, da hierbei die Methoden des Operations Research am Wichtigsten sind. Es werden allgemeine Modelle für das Network Revenue Management vorgestellt, bei denen vom allgemeinen stochastischen Modell auf das Integer Programming Modell und schließlich auf das Linear Programming Modell geschl


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Product Details
  • ISBN-13: 9783638646673
  • Publisher: Grin Publishing
  • ISBN-10: 363864667X
  • Publisher Date: 24 Jul 2007


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