Analyse des Tourismusmarktes in Taiwan -Bookswagon
Analyse des Tourismusmarktes in Taiwan

Analyse des Tourismusmarktes in Taiwan


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About the Book

Diplomarbeit aus dem Jahr 2006 im Fachbereich Tourismus - Sonstiges, Note: 1,3, Fachhochschule Worms, Veranstaltung: Internationaler Tourismus, Sprache: Deutsch, Abstract: Im ersten Teil meiner Diplomarbeit wird zum besseren Verständnis ein Überblick über Taiwan und die dortigen Verhältnisse gegeben. Im zweiten Teil erfolgt die eigentliche Marktanalyse. Nach Darstellung der aktuellen Situation auf dem weltweiten Reisemarkt wird der Tourismusmarkt des Zielgebiets aufgearbeitet. Es werden die Entwicklung des Angebots und der Nachfrage bis heute, sowie der Stellenwert des Tourismus für Taiwan dargelegt. Die limitierenden Faktoren des Tourismus in Taiwan werden aufgezeigt und die Maßnahmen der Regierung zur Beseitigung dieser Faktoren genannt. Danach erfolgt eine kurze Bewertung des Freizeitwertes im Untersuchungsgebiet. Der dritte und letzte Teil beschäftigt sich mit der Zukunft des Marktes in Taiwan. Es wird nach Beschreibung der zu erwartenden Trends auf dem Tourismusmarkt versucht zu klären, ob Taiwan eine Chance hat, sich wie geplant auf dem Weltmarkt als Destination zu etablieren. Die Arbeit schließt mit einigen Empfehlungen für Taiwan und dem Schlusswort. Um Verwirrungen zu vermeiden möchte ich kurz erwähnen, dass es für alle taiwanesischen Städte etc. verschiedenen Übersetzungsmöglichkeiten aus dem Chinesischen bzw. Mandarin gibt. Ich habe mich z.B. dafür entschieden, Taipei bzw. Taiwan zu schreiben, auch wenn Taipeh, TaiPei, TaiBei oder Taibeh bzw. TaiWan oder T'ai-wan keineswegs falsch sind.


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Product Details
  • ISBN-13: 9783640239160
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3640239164
  • Publisher Date: 12 Jan 2009
  • Height: 210 mm
  • No of Pages: 124
  • Series Title: German
  • Weight: 222 gr


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