Critical Thinking in Consumer Behavior
Home > Business and Economics > Business and Management > Sales and marketing > Critical Thinking in Consumer Behavior: Cases and Experiential Exercises
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

|
     0     
5
4
3
2
1




International Edition


About the Book

Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.

Table of Contents:
SECTION I: The Importance of Customer Centricity 1. Customer Retention and Profitability 2. Measuring Customer Loyalty with the Net Promoter Score 3. Customer Experience Management SECTION II: Customer Perception 4. Information Overload 5. The Just Noticeable Difference 6. Perceptual Maps                                 SECTION III: Customer Learning and Memory 7. Behavioral Learning: Classical and Operant Conditioning 8. Memorable Taglines 9. Memory Models and Promotional Strategies SECTION IV: Customer Motivation and Personality 10. The Great Debate 11. Needs and Motivation 12. Appealing to the Id, Superego, and Ego SECTION V: Segmenting, Targeting, and Positioning 13. VALS™ Segmentation Categories 14. Positioning Strategies 15. Adopter Categories SECTION VI: Reference Group Influence and Diffusion of Innovation 16. Forms of Reference Group Influence 17. Types of Reference Groups 18. Diffusion of Innovations SECTION VII: Customer Attitudes 19. Hierarchies of Effects 20. The Fishbein Model of Attitude Measurement 21. The Extended Fishbein Model SECTION VIII: Marketing Communication and Attitude Change 22. Multiattribute Models and Attitude Change Strategies 23. The Elaboration Likelihood Model 24. Social Judgment Theory and Attitude Change 25. Balance Theory and Spokesperson Strategies SECTION IX: Customer Decision Making 26. Group/Family Decision Making 27. Decision Heuristics 28. Decision Rules I: Introduction to Decision Rules 29. Decision Rules II: The Application of Decision Rules SECTION X: Qualitative and Interpretive Consumer Research 30. Projective Techniques 31. Laddering Interviews and Means-End Analysis 32. Information Display Board SECTION XI: Cultural and Subcultural Influences 33. The Diversity of Customer Behavior 34. Culture and Customer Behavior 35. The Chinese Consumer


Best Sellers


Product Details
  • ISBN-13: 9780136027164
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Height: 273 mm
  • No of Pages: 192
  • Spine Width: 16 mm
  • Weight: 412 gr
  • ISBN-10: 0136027164
  • Publisher Date: 25 Aug 2009
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Cases and Experiential Exercises
  • Width: 218 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises
Pearson Education (US) -
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals

    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!