The Customer Trap Book by Andrew R Thomas - Bookswagon
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The Customer Trap

The Customer Trap


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About the Book

Chapter 1. The Biggest Business Mistake

Chapter 2. The Customer Trap and Brand Destruction

Chapter 3. Turning Your Innovations into Commodities

Chapter 4. When Sales Channels Get Hijacked

Chapter 5. Living the Outsourcing CompulsionChapter 6. The STIHL Story

Chapter 7. Innovation's Second Step

Chapter 8. Getting the Data and Doing Marketing Right

Chapter 9. Going Global and Keeping the Faith

Chapter 10. Staying Local and Independent


About the Author: Andrew R. Thomas, Ph.D. is a bestselling business author, whose books include Aviation Insecurity: The New Challenges of Air Travel, Air Rage: Crisis in the Skies, Aviation Security Management (three volumes), and The Final Journey of the Saturn V. His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Book of 2010. He is founding editor-in-chief of the Journal of Transportation Security, contributing editor at Industry Week, and associate professor of international business at the University of Akron, Ohio. He has been interviewed by more than 1,000 media outlets and is a regularly featured analyst for CNBC, FOX News, and BBC. A million-mile flier, he has traveled to and conducted business in more than 120 countries on all seven continents.


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Product Details
  • ISBN-13: 9781484203866
  • Publisher: Apress
  • Publisher Imprint: Apress
  • Edition: 0002-Revised
  • Language: English
  • Returnable: N
  • Spine Width: 11 mm
  • Weight: 331 gr
  • ISBN-10: 1484203860
  • Publisher Date: 28 Mar 2015
  • Binding: Paperback
  • Height: 229 mm
  • No of Pages: 164
  • Series Title: English
  • Sub Title: How to Avoid the Biggest Mistake in Business
  • Width: 152 mm


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