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ESTRATÉGIA, GESTÃO e INOVAÇÃO, sem complicação

ESTRATÉGIA, GESTÃO e INOVAÇÃO, sem complicação


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About the Book

Estratégia, Gestão e Inovação são temas recorrentes no dia a dia das organizações, nem sempre bem resolvidos. É consenso que suas práticas levam os negócios à sustentabilidade em um patamar superior de competitividade, mas consenso não implica sua adoção incondicional.

Para adotar as melhores práticas antes é necessário conhecê-las. Novas práticas surgem de tempos em tempos, práticas tradicionais passam por banho de loja ganhando nova roupagem. Isso exige do praticante uma atitude de um eterno aprendiz (um lifelong learner). Sua adoção também exige predisposição, a partir da crença de que com as ferramentas adequadas e métodos experimentados em ação os resultados são feitos.

Esta obra foi elaborada com a intenção ser uma fonte de referência proporcionando a executivos, gestores e quem mais precisa aplicar, ou quer conhecer, práticas de Estratégia, Gestão e Inovação. Ela esclarece os fundamentos e conceitos sobre as melhores práticas e apresenta um rol abrangente de ferramentas validadas em situações diversas. Se você é um profissional que faz análises, toma de decisão e encaminha ações para os negócios, então este livro é para você.

O livro está organizado em capítulos correspondentes aos três temas centrais da obra: Estratégia, Gestão e Inovação. Cada capítulo é dividido em subcapítulos, tratando a cada tema de seus fundamentos, suas ferramentas e sua aplicação. Há ainda um capítulo de conclusão com tópicos diversos, sempre remetendo aos temas centrais, com provocações e incitação à reflexão, e também algumas práticas que fazem a diferença para melhores resultados. Tudo isso numa linguagem simples, acessível, facilitando a compreensão e apropriação das melhores práticas de Estratégia, Gestão e Inovação.


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Product Details
  • ISBN-13: 9786500685114
  • Publisher: Amazon Digital Services LLC - Kdp
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 449 gr
  • ISBN-10: 6500685113
  • Publisher Date: 01 May 2023
  • Height: 229 mm
  • No of Pages: 392
  • Spine Width: 21 mm
  • Width: 152 mm


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