Estratégias e Protocolo para a Comunicação Corporativa
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Estratégias e Protocolo para a Comunicação Corporativa

Estratégias e Protocolo para a Comunicação Corporativa


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About the Book

A comunicação é uma moda. E, como todas as modas, tem uma certa tendência para o excesso, quando oprime. O que se determinou chamar o ecossistema informativo é uma selva repleta de mensagens, onde nem sempre encontramos o que necessitamos. Na verdade, grande parte da actividade dos executivos, ou seja, das pessoas com responsabilidades no âmbito das empresas, das instituições ou da política, consiste em receber, produzir, processar ou decidir sobre a informação a dar. Portanto, uma das aptidões necessárias a todos aqueles que têm de administrar ou de executar acções que emanam desse cargo consiste em saber relacionar-se com os diversos fenómenos da comunicação, dentro e fora das organizações. Nas instituições públicas, esta capacidade comunicativa constitui um dos elementos essenciais para realizar uma acção efectiva e geradora de confiança. Não só se deve saber fazer como saber dizer. Saber explicar, sobretudo, as decisões controversas, mas necessárias, é uma capacidade rara que nem todos possuem, mas tudo na vida se prende e se engendra através do ensino, da formação e da prática.Vamos falar sobre a comunicação corporativa e institucional de qualidade e sobre o fenómeno da cultura corporativa habitualmente utilizada na empresa. Abordaremos a estrutura e as funções dos gabinetes de imprensa e o fluxo de informação a partir da empresa e para empresa; a comunicação e a gestão de recursos humanos; aprenderemos a distinguir comunicação de informação, e os modelos, vantagem e eficácia das relações públicas.Vamos falar também do Protocolo como a "Ciência da Excelência", ou seja, a técnica que trata da necessidade de atingir a eficácia e a perfeição das ações humanas que têm como objectivo mostrar a imagem pública de uma instituição, no âmbito da comunicação global. O Protocolo adaptou-se às novas realidades e aos hábitos da vida moderna, que fazem parte da actividade humana, onde uma comunicação eficaz e relações fluídas são essenciais.


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Product Details
  • ISBN-13: 9789899519190
  • Publisher: Media XXI
  • Publisher Imprint: Media XXI
  • Height: 229 mm
  • No of Pages: 258
  • Spine Width: 15 mm
  • Weight: 431 gr
  • ISBN-10: 9899519197
  • Publisher Date: 13 Dec 2019
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Sub Title: Um Valor Acrescentado para Empresas e Instituições
  • Width: 152 mm


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