Factores Que Afectam O Desenvolvimento DOS Operadores de Plataformas de Comércio Electrónico
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Factores Que Afectam O Desenvolvimento DOS Operadores de Plataformas de Comércio Electrónico

Factores Que Afectam O Desenvolvimento DOS Operadores de Plataformas de Comércio Electrónico


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About the Book

Na Etiópia, não existe qualquer informação bem organizada e actualizada sobre o estado e os desafios existentes do comércio electrónico. Este estudo visa examinar o estatuto existente e os factores que afectam o desenvolvimento dos operadores de plataformas de comércio electrónico na cidade de Adis Abeba. Foram utilizados questionários e métodos de entrevista para a recolha de dados primários. Dados recolhidos de 40 operadores de comércio electrónico do tipo B2C que operam activamente e 218 funcionários técnicos que trabalham nessas organizações. Dados secundários publicados e não publicados foram também utilizados como fontes suplementares de informação. Tanto tipos descritivos como explicativos de projectos de investigação aplicados para explicar, descrever e analisar cada objectivo específico. Os resultados do estudo mostraram que a cobertura da área das empresas de comércio electrónico existentes em termos de número de utilizadores activos se concentra na cidade de Adis Abeba. As maiorias das plataformas de comércio electrónico não estão desenvolvidas internamente, carecem de localidade, de modelo de negócio bem desenvolvido e de técnicas promocionais. As modalidades de pagamento e entrega não estão bem digitalizadas com o nível esperado.


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Product Details
  • ISBN-13: 9786205361122
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Height: 229 mm
  • No of Pages: 100
  • Spine Width: 6 mm
  • Width: 152 mm
  • ISBN-10: 6205361124
  • Publisher Date: 15 Nov 2022
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 209 gr


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