From Social Movement to Moral Market by Paul-Brian McInerney
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From Social Movement to Moral Market

From Social Movement to Moral Market


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About the Book

In From Social Movement to Moral Market, Paul-Brian McInerney explores what happens when a movement of activists gives way to a market for entrepreneurs. This book explains the transition by tracing the brief and colorful history of the Circuit Riders, a group of activists who sought to lead nonprofits across the digital divide. In a single decade, this movement spawned a market for technology assistance providers, dedicated to serving nonprofit organizations. In contrast to the Circuit Riders' grassroots approach, which was rooted in their commitment to a cause, these consultancies sprung up as social enterprises, blending the values of the nonprofit sector with the economic principles of for-profit businesses. Through a historical-institutional analysis, this narrative shows how the values of a movement remain intact even as entrepreneurs displace activists. While the Circuit Riders serve as a rich core example in the book, McInerney's findings speak to similar processes in other "moral markets," such as organic food, exploring how the evolution from movement to market impacts activists and enterprises alike.


About the Author: Paul-Brian McInerney is Assistant Professor of Sociology at the University of Illinois at Chicago. His research focuses on economic and organizational sociology, social studies of technology, social movements and collective behavior, and qualitative methods.


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Product Details
  • ISBN-13: 9780804785129
  • Publisher: Stanford University Press
  • Publisher Imprint: Stanford University Press
  • Depth: 19
  • Language: English
  • Returnable: N
  • Sub Title: How the Circuit Riders Sparked an It Revolution and Created a Technology Market
  • Width: 155 mm
  • ISBN-10: 0804785120
  • Publisher Date: 01 Jan 2014
  • Binding: Hardback
  • Height: 231 mm
  • No of Pages: 256
  • Spine Width: 23 mm
  • Weight: 526 gr


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