Futurist Advertising: A New Solution for the Future of Advertising
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Futurist Advertising: A New Solution for the Future of Advertising

Futurist Advertising: A New Solution for the Future of Advertising


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About the Book

A timely manifesto for change and success in today’s rapidly evolving advertising industry. Advertising has always had a clear objective: to promote the sales of a product or service. The success of an advertising campaign is determined by the success of the client’s business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients. This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector. “Emanuele Nenna didn’t survive the earthquake: he read the patterns on the seismograph machine and acted accordingly. This is his proposal for the perfect agency of today. And maybe even tomorrow.” “[This book] explains how to recover the sense and merit of a craft, that of the advertiser, which is brought into serious question” Mark Tungate, journalist and author of ADLAND: A global history of advertising.

ABOUT THE AUTHOR:

Emanuele Nenna was previously CEO and partner at various international agencies (Nurun, Tribal DDB, Rapp Collins) until in 2008, when he and two other partners set up Now Available, Italy’s first “neutral” advertising agency.


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Product Details
  • ISBN-13: 9788130926872
  • Publisher: Viva Books
  • Publisher Imprint: Viva Books
  • Language: ENGLISH
  • ISBN-10: 8130926873
  • Publisher Date: 2014
  • Binding: HARDBACK
  • No of Pages: 160

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