Hero of New Commerce Book by Qi-Neng Hong - Bookswagon
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Hero of New Commerce

Hero of New Commerce


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About the Book

一個國際觀的企業經營者,就如火鳳凰般,不斷淬火再生,引領企業邁向更高的境界。

我們所處的是個競爭的世界,所面臨的是些不確定的情況。如能從不確定的情況,發現其變化的脈絡,從而掌握其變化的規律,更能在競爭中增加獲勝的機會。無疑地,這本「新商業英雄」正為您提供了您所需要的經驗與線索,協助您解決高階決策上所遭遇的問題。


洪啟能,生於臺灣彰化。小學畢業後,雖以優異成績考上省立員林中學,終因家貧無力負擔,忍痛輟學進入工廠當學徒,從此開始了一段宛如「阿信」般坎坷的奮鬥生涯,當時每利用工暇自修日文,并遍覽中國古籍經典與現代企管著述,對未來懷著無限的憧憬,立志要成為百萬富翁。

1975年創業,成立專業的美術燈制造廠,傾畢生積蓄遠赴歐洲,將世界流行的款式引進國內生產銷售未料市場反應不若預期,產品滯銷,從而發生嚴重的財務危機,瀕臨破產;所幸痛定思痛,以誠意感動債權人,債務獲得展期,并調整事業方向;改生產商店照明用的投光燈及軌道燈系列,自創「MasterJ 品牌,轉內銷為外銷。由于產品設計精良,并迎合全球性商業時代的潮流,一時大受歡迎,不但為國家賺取鉅額外匯,獲經濟部核定為外銷績優廠商,并且很快就還清所有的債務。

1982年,預見商業自動化時代即將來臨,乃成立亞大電器工業股份有限公司,陸續建設林口、新竹現代化廠虜,生產辦公照明設備行銷全球;并以優異的品質拔得頭籌,成為業界第一家成功外銷日本市場的廠商。

杰出的成就終獲各界肯定,1989年,獲選為第十二屆創業青年楷模;1990年,榮擭美國大西洋大學商學榮譽博士學位;1992年起,擔任中華民國自創品牌協會理事。

1994年,又成立中大科技股份有限公司,結合中外專家,致力研究新一代的照明設備,此項成果未來經普及后,可望躋身全球十大電子安定器制造廠之林,并在下一世紀改變人類對於能源運用的觀念。

洪啟能「從無到有,由小變大」的創業歷程,及個人積極進取、好學求知、勇于面對逆境桃戰的人格特質,近年不但頻頻受到媒體的注目,也成為國內各大商學院所的教案。



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Product Details
  • ISBN-13: 9781647846633
  • Publisher: Ehgbooks
  • Publisher Imprint: Ehgbooks
  • Height: 229 mm
  • No of Pages: 204
  • Spine Width: 12 mm
  • Weight: 354 gr
  • ISBN-10: 1647846633
  • Publisher Date: 01 Oct 2013
  • Binding: Paperback
  • Language: Chinese
  • Returnable: N
  • Sub Title: 新商業英雄
  • Width: 152 mm


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