It-Basiertes Nudging Im Kontext Der Gesundheitsversorgung
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It-Basiertes Nudging Im Kontext Der Gesundheitsversorgung

It-Basiertes Nudging Im Kontext Der Gesundheitsversorgung


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About the Book

Die Nutzung IT-basierter Nudges im medizinischen Dienstleistungssektor, in dem die digitale Transformation zusehends mehr Bedeutung erlangt, ist ein noch sehr junges Themenfeld, dem einerseits wesentliche Potenziale zur Steigerung des Patientennutzens und der Eindämmung von Behandlungskosten beigemessen werden, mit dem andererseits aber auch Kritikpunkte wie unzureichende Effektivität, gar fehlende Wirksamkeit verbunden werden. In dieser Arbeit wird der aktuelle Forschungsstand zu diesem kontrovers diskutierten Thema zusammengefasst und relevante Problemfelder im Kontext der Nudging-assoziierten Digitalisierung in der Gesundheitsbranche identifiziert. Ferner verfolgt die Arbeit das Ziel, IT-basierte Nudges gemäß ihrer aktuellen Einsatzbereiche in der Gesundheitsversorgung zu systematisieren sowie deren Entwicklungspotentiale und Zukunftsperspektiven darzustellen.


About the Author: Der Autor:
Dr. Muzaffer Arkac ist Facharzt für Psychiatrie und Psychotherapie. Er hat das berufsbegleitende Fernstudium Master of Health Business Administration an der FAU Erlangen-Nürnberg erfolgreich absolviert. Im Rahmen seiner mit Auszeichnung abgeschlossenen Masterarbeit hat er sich unter der Leitung von Prof. Dr. Oliver Schöffski dem Forschungsgebiet Nudging gewidmet und dabei schwerpunktmäßig IT-basiertes Nudging in der Gesundheitsversorgung erforscht.


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Product Details
  • ISBN-13: 9783658394288
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 80
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3658394285
  • Publisher Date: 21 Oct 2022
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Weight: 172 gr


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