iTV-Werbung Book by Nicole Schmid - Bookswagon UAE
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iTV-Werbung

iTV-Werbung


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About the Book

Inhaltlich unveränderte Neuauflage. Das Fernsehen ist das meistgenutzte Medium in Deutschland. In nahezu je-dem Haushalt der Bevölkerung steht mindestens einer davon. Für Wer-be-trei-ben-de ist vor allem aufgrund der großen Reichweite dieses Mediums die Wer-bung im TV von großer Bedeutung. Seit 1955 besteht im deutschen Fern-sehen die Möglichkeit Werbung zu betreiben. 1984 gab es durch die privaten Sen-der eine "Werbeexplosion". Die Vielfalt der Werbung nahm in au-ßer-or-dent-lichem Maße zu. Seitdem spielt die TV-Werbung eine wichtige Rolle. Der An-teil der TV-Werbung am Gesamt-Werbemarkt war und ist stets der größte. Nach der "Werbeflaute" von 2001 bis 2003 ist wieder eine langsame Er-ho-lung des Werbemarktes zu erkennen. Wenn das iTV den Weg in die deutsche TV-Haushalte gefunden hat, ergibt sich für die Werbung im Fernsehen wieder neues Potential. Die Besonderheit des iTVs liegt in der Technologie, dem in-di-vi-dualisierten Hin- und Rückkanal und die interaktive Steuerungsmöglichkeit des Zuschauers, welche die Vorteile für die Werbung erschaffen. Den vielen Vor-teilen stehen jedoch aber auch neue Herausforderungen gegenüber. iTV-ein wichtiger Werbeträger der Zukunft. Das Potential und die Perspektive der Wer-bung im interaktiven Fernsehen wird mit diesem Buch aufgezeigt. In-te-res-sant ist die vorliegende Arbeit für Marketing- und Werbespezialisten aus der Pra-xis und der Wissenschaft.


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Product Details
  • ISBN-13: 9783639441260
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: AV Akademikerverlag
  • Height: 229 mm
  • No of Pages: 180
  • Spine Width: 10 mm
  • Width: 152 mm
  • ISBN-10: 3639441265
  • Publisher Date: 11 Jul 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 322 gr


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