Marketing eines Personaldienstleisters. Ziele, Strategien und Instrumente
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Marketing eines Personaldienstleisters. Ziele, Strategien und Instrumente

Marketing eines Personaldienstleisters. Ziele, Strategien und Instrumente


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About the Book

Wissenschaftliche Studie aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, SRH Hochschule Riedlingen, Sprache: Deutsch, Abstract: In der nachfolgenden Fallstudie ist die Ausgangssituation wie folgt: ich wurde vor einer Woche zur neuen Marketing-Leiterin meines aktuellen Arbeitgebers, einem Personaldienstleistungsunternehmen, ernannt und soll mir nun einen Überblick darüber verschaffen, welche Marketingziele es zu erreichen gilt, durch welche Marketingstrategie diese umgesetzt werden können und welche Marketinginstrumente dazu benötigt werden. Zu Beginn muss allerdings erst einmal ermittelt werden, welche Hauptdienstleistung meines Unternehmens marketingtechnisch unterstützt werden soll, welche Zielgruppe im Mittelpunkt steht und welche Wettbewerber es gibt. Ebenso müssen aktuelle Herausforderungen der Branche, wie u. a. das schlechte Image der Zeitarbeit, die aktuell sehr niedrige Arbeitslosenquote und folglich der schlechte Bewerbermarkt, berücksichtigt werden, da sie die Ausübung der Hauptdienstleistung erschweren. Bei der Charakterisierung der Zielgruppe meiner Hauptdienstleistung werden in der Fallstudie jedoch nur die Bewerber definiert, obwohl ein Personaldienstleistungsunternehmen selbstverständlich auch seine Neu- sowie Bestandskunden marketingtechnisch ansprechen muss, um als attraktiver und profitabler Partner erkannt zu werden. Ziel der Fallstudie ist es abschließend zwei Marketinginstrumente festzulegen, die die im Vorfeld gewählte Marketingstrategie operativ umsetzen und so eine ideale Vermarktung der Hauptdienstleistung sicherstellen. Zum Schluss werden die Ergebnisse noch einmal kurz zusammengefasst, mögliche Zukunftsprognosen abgegeben sowie ein Fazit gezogen. Das richtige Marketing und dessen Umsetzung sind heutzutage das A und O eines jeden Unternehmens. Die Effekte, die durch den Einsatz einer überzeugenden Marketingstrategie erzielt werden können, haben oftmals einen positiven Einfluss auf die Bekannthe


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Product Details
  • ISBN-13: 9783346735263
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 32
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346735265
  • Publisher Date: 12 Sep 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 104 gr


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Marketing eines Personaldienstleisters. Ziele, Strategien und Instrumente
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