Be More Popular Book by Lee Schneider - Bookswagon
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Be More Popular

Be More Popular


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About the Book

Learn the secrets of connecting with early adopters who later become your most devoted customers. The world's most successful startups all share one quality. Their journey to becoming known by many people started with being known by a passionate few. In this book, you'll learn how to recognize and grow your startup's culture, when to take the steps you need to grow your community, what engagement tools and techniques build community and how to combine your culture and community into an engine to attract and retain users. Part One of the book is foundational, clarifying the concepts you need to recognize, develop and spread your company culture. Part Two is a step-by-step guide to turning your first 100 users into a thousand true fans. The book includes techniques to leverage the interest of early adopters into your next 10,000 fans and beyond.
About the Author: Lee Schneider runs Red Cup, an agency serving startups and entrepreneurs by building online culture and user community. He teaches media and crowdfunding for the USC School of Architecture, where he is a member of the faculty. He teaches business marketing fundamentals at General Assembly in Los Angeles. He is the founder of Digital Fundraising School, an online crowdfunding academy teaching media-makers, entrepreneurs and tech visionaries how to succeed at crowdfunding. He has more than 20 years experience in film and documentary production, working as a writer for Good Morning America and Disney, producer for Dateline NBC, and the History Channel, and executive producer for TLC, Discovery Health, Bravo, Food Network and Reelz Channel. Married, he is the father of three and lives in Santa Monica, CA


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Product Details
  • ISBN-13: 9781500955212
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 148
  • Series Title: English
  • Sub Title: Culture-Building for Startups
  • Width: 152 mm
  • ISBN-10: 1500955213
  • Publisher Date: 15 Oct 2014
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 258 gr


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