Les petites entreprises du centre de l'Inde et les TIC
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Les petites entreprises du centre de l'Inde et les TIC

Les petites entreprises du centre de l'Inde et les TIC


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International Edition


About the Book

Cette étude a examiné les facteurs d'acceptation et d'utilisation des TIC dans les PME du commerce de détail et leurs effets sur la croissance du commerce dans le centre de l'Inde. L'auteur a utilisé une approche quantitative pour réaliser l'étude. Les résultats de cette étude pourraient contribuer et compléter le corpus de connaissances existant, et fournir des réponses aux questions des praticiens. Cette étude développe la littérature relative à l'adoption des TIC par les PME. Elle fournit en outre aux praticiens des informations précieuses susceptibles d'améliorer la compréhension des facteurs influençant l'adoption et l'utilisation des TIC dans les PME. Les facteurs d'adoption des TIC en question comprennent: l'infrastructure des TIC, l'avantage concurrentiel et les connaissances des dirigeants/propriétaires, les avantages perçus, l'âge et la taille de l'entreprise, la capacité financière, les activités de l'entreprise, la pression des fournisseurs et l'expérience des dirigeants/propriétaires. En outre, d'autres facteurs commerciaux ont été identifiés comme contribuant de manière significative à la croissance du commerce de détail des PME. Ces facteurs comprennent les caractéristiques des PME, l'expertise de la direction, la gamme de produits et l'étendue des services, ainsi que la coopération commerciale.


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Product Details
  • ISBN-13: 9786207890835
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 231 gr
  • ISBN-10: 6207890833
  • Publisher Date: 31 Jul 2024
  • Height: 229 mm
  • No of Pages: 116
  • Spine Width: 7 mm
  • Width: 152 mm


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