Produktqualitätsmanagement mit Auswirkungen auf die Kundentreue
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Produktqualitätsmanagement mit Auswirkungen auf die Kundentreue

Produktqualitätsmanagement mit Auswirkungen auf die Kundentreue


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About the Book

Ziel dieser Studie ist es, die Auswirkungen des Produktqualitätsmanagements auf die Kundenbindung bei Produkten mit hohem und niedrigem Kontakt zu untersuchen. Die Forschungsziele sind darauf ausgerichtet, das bestehende Produktqualitätsmanagement von Amazon zu erklären und die Auswirkungen des Produktqualitätsmanagements auf die Kundenbindung bei High und Low Touch Produkten zu untersuchen. Ein weiteres Forschungsziel ist es, die Auswirkungen des Produktqualitätsmanagements von Amazon auf die Kundenzufriedenheit und den Gesamterfolg des Unternehmens zu ermitteln. Die Methodik dieser Untersuchung ist gemischt, da sowohl quantitative als auch qualitative Forschungsmethoden angewandt werden. Primär- und Sekundärdaten werden verwendet, um die Auswirkungen des Produktqualitätsmanagements auf die Kundenloyalität bei Produkten mit hohem und niedrigem Berührungsgrad zu verstehen. Sowohl qualitative als auch quantitative Daten werden von der Zielpopulation der Untersuchung gesammelt, so dass wir die Auswirkungen des Produktqualitätsmanagements auf die Kundentreue bei High und Low Touch-Produkten von Amazon untersuchen können.


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Product Details
  • ISBN-13: 9786206489320
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 154 gr
  • ISBN-10: 6206489329
  • Publisher Date: 26 Sep 2023
  • Height: 229 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Width: 152 mm


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Produktqualitätsmanagement mit Auswirkungen auf die Kundentreue
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