Adopting a multi-disciplinary approach and using the case of the automotive industry as a starting point this volume discusses how industrial companies can remain competitive in spite of the current economic downturn.
About the Author: QI AI is a doctoral student at the School of Management, Royal Holloway, University of London, UK ALESSIA AMIGHINI is Assistant Professor in the Department of Economics and Quantitative Methods, Università del Piemonte Orientale, Novara, Italy GIUSEPPE BERTA is a Professor at the Universitá Bocconi, Milan, Italy ALEXANDER BREM is Assistant Professor of Innovation Management at the University of Erlangen-Nuremberg, Germany ARNALDO CAMUFFO is a Professor at the Center for Research in Organization and Management, Department of Management and Technology, Bocconi University, Milan, Italy CHIARA CASALINO is a researcher at the Universitá Bocconi, Milan, Italy ALDO ENRIETTI is Associate Professor of Industrial Economics at the School of Political Sciences of the University of Torino, Italy, and member of GERPISA, The International Network of the Automobile ADRIAN E. CORONADO MONDRAGON is lecturer in Technology and Operations Management at the School of Management, Royal Holloway University of London, UK CHRISTIAN E. CORONADO MONDRAGON is the Academic Director of the Master of Technology Management at the Marine Institute, Memorial University of Newfoundland, Canada PIER PAOLO PATRUCCO is Assistant Professor of Economics in the Department of Economics at the University of Turin, Italy, and Research Fellow of BRICK (Bureau of Research on Innovation, Complexity and Knowledge) at the Collegio Carlo Alberto (Moncalieri, TO) ELENA SCATTOLA is a researcher at the Universitá Ca' Foscari, Venice, Italy GERD SCHUSTER is a Management Consultant at one of the world's largest consulting firms, helping DAX 30 companies address challenges in strategy and technology ANDREA STOCCHETTI is Associate Professor in Business Management and Competitive Analysis at Ca' Foscari University Venice, Italy HUI TAN is a Reader in Strategy at the School of Management, Royal Holloway, University of London, UK SIGRUN M. WAGNER is a Teaching Fellow in Strategy and International Business at Royal Holloway, University of London, UK DAVIDE RICCARDO WEBER is a Professor at the Center for Research in Organization and Management, Department of Management and Technology, Bocconi University, Milan, Italy FRANCESCO ZIRPOLI is Associate Professor at the Department of Management at Università Ca' Foscari Venice, Italy and Research Associate of the MIT-International Motor Vehicle Program