Total Market Takeover(R) For Roofing Contractors by Gordon Van Wechel
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Total Market Takeover(R) For Roofing Contractors

Total Market Takeover(R) For Roofing Contractors


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International Edition


About the Book

WANT TO BE THE DOMINANT ROOFING CONTRACTOR IN YOUR MARKET AREA?Then You Need "Total Market Takeover(R)"These are the proven, real world marketing strategies used by the author in his national consulting company to help other roofing contractors grow their businesses.This updated Second Edition includes an analysis of the Five Forces that prevent you from achieving maximum profitability (and how to beat them), the most current search engine requirements to help your website get found, how to create a 5 Star reputation for your business, and ways to incorporate easy to produce videos into your marketing strategy.The final chapter introduces "People Based Marketing," a new business growth strategy that takes advantage of new technologies that let you market directly to those people who have already said they want to talk with you. This is really "marketing to the needles, and not the whole haystack!"
About the Author: Gordon Van Wechel is an entrepreneur who has built three national companies, each in a different industry. He has written six previous books, two of which became Amazon top sellers, and has been cited by all four of the major television networks as an expert in business marketing. Gordon is a frequent speaker to business groups, and he teaches a marketing class to new business owners on behalf of the Service Corps of Retired Executives division of the Small Business Administration. In addition to his own enterprises, he has traveled extensively in Asia, Africa, and the Middle East on behalf of several non-governmental organizations. His work there has focused on micro-enterprise programs that, to date, have resulted in the creation of over five hundred successful businesses, seventeen village schools, and numerous community development projects. He is the founder and President of The Alchemy Consulting Group, a national marketing strategy and business-growth firm started in 2003 and based in Albuquerque, NM.


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Product Details
  • ISBN-13: 9781722423933
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 164
  • Spine Width: 9 mm
  • Width: 152 mm
  • ISBN-10: 1722423935
  • Publisher Date: 10 Aug 2018
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 277 gr


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