Wachstumsphase im Produktlebenszyklus
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Wachstumsphase im Produktlebenszyklus

Wachstumsphase im Produktlebenszyklus


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About the Book

Studienarbeit aus dem Jahr 2024 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, SRH Fernhochschule, Veranstaltung: Marketing, Sprache: Deutsch, Abstract: Diese schriftliche Arbeit befasst sich mit dem Produktlebenszyklus des Porsche Taycan, wobei spezifische Faktoren wie die Einführung des neuen Produktes, die Reichweite, die Ladesäulensystematik sowie die Unternehmensstruktur des Porsche-Konzern im Fokus stehen. Diese Aspekte bilden die Grundlage für die Problemstellung, die es ermöglichen wird, die komplexen Herausforderungen zu identifizieren, denen der Porsche Taycan im Laufe seines Lebenszyklus gegenübersteht. Im Zuge dieser Analyse wird nicht nur auf die aktuellen Zustände dieser Faktoren eingegangen, sondern auch auf zukünftige Entwicklungen und Trends berücksichtigt, die den weiteren Verlauf des Produktlebenszyklus maßgeblich beeinflussen könnten. Das Ziel dieser schriftlichen Arbeit besteht darin, konkrete Handlungsempfehlungen abzuleiten, die den Porsche Taycan in den Bereichen Reichweite, Produktinnovation, Ladesäulensystematik und Unternehmensstruktur weiter stärken und verbessern können. Damit soll nicht nur der Porsche Taycan als Produkt, sondern auch der gesamte Porsche-Konzern auf die zukünftigen Herausforderungen im Bereich der Elektromobilität optimal vorbereitet werden.


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Product Details
  • ISBN-13: 9783964875662
  • Publisher: Bod Third Party Titles
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Ein Fallbeispiel anhand der Marke Porsche und des Modells Taycan
  • Width: 148 mm
  • ISBN-10: 396487566X
  • Publisher Date: 27 Jan 2024
  • Height: 210 mm
  • No of Pages: 36
  • Spine Width: 2 mm
  • Weight: 109 gr


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