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Alvin J Silk

Alvin J Silk

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1.
What Is Marketing?
What Is Marketing?
By: Harvard Business Review, Alvin J. Silk
Publisher: Harvard Business Review Press
No Review Yet
AED133
Binding:
Paperback
Release:
01 Oct 2006
Language:
English
International Edition
Ships within 16-18 Days Explain..
2.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Alvin J Silk, Richard P Bagozzi
Publisher: Legare Street Press
No Review Yet
AED124
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
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3.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By: Alvin J Silk
Publisher: Legare Street Press
No Review Yet
AED58
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
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4.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Alvin J Silk, Richard P Bagozzi
Publisher: Legare Street Press
No Review Yet
AED66
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
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5.
The Influence of Advertising's Affective Qualities on Consumer Response
The Influence of Advertising's Affective Qualities on Consumer Response
By: Alvin J Silk, Terry G Vavra
Publisher: Legare Street Press
No Review Yet
AED66
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
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6.
The Influence of Advertising's Affective Qualities on Consumer Response
The Influence of Advertising's Affective Qualities on Consumer Response
By: Alvin J Silk, Terry G Vavra
Publisher: Legare Street Press
No Review Yet
AED124
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
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7.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By: Alvin J Silk
Publisher: Legare Street Press
No Review Yet
AED112
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
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8.
A Multiple-product Sales Force Allocation Model
A Multiple-product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Palala Press
No Review Yet
AED66
Binding:
Paperback
Release:
19 Feb 2018
Language:
English
International Edition
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9.
Test-retest Correlations and the Reliability of Copy Testing
Test-retest Correlations and the Reliability of Copy Testing
By: Alvin J Silk
Publisher: Sagwan Press
No Review Yet
AED124
Binding:
Hardback
Release:
25 Aug 2015
Language:
English
International Edition
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10.
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
By: Alvin J Silk, Frank P Geiger
Publisher: Sagwan Press
No Review Yet
AED112
Binding:
Hardback
Release:
23 Aug 2015
Language:
English
International Edition
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11.
Response set and the Measurement of Self-designated Opinion Leadership
Response set and the Measurement of Self-designated Opinion Leadership
By: Alvin J Silk
Publisher: Palala Press
No Review Yet
AED66
Binding:
Paperback
Release:
20 Feb 2018
Language:
English
International Edition
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12.
A Multiple-product Sales Force Allocation Model
A Multiple-product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Palala Press
No Review Yet
AED124
Binding:
Hardback
Release:
11 Sep 2015
Language:
English
International Edition
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13.
The use of Preference and Perception Measures in new Product Development
The use of Preference and Perception Measures in new Product Development
By: Alvin J Silk
Publisher: Sagwan Press
No Review Yet
AED124
Binding:
Hardback
Release:
25 Aug 2015
Language:
English
International Edition
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14.
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
By: Alvin J Silk, Frank P Geiger
Publisher: Sagwan Press
No Review Yet
AED58
Binding:
Paperback
Release:
07 Feb 2018
Language:
English
International Edition
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15.
On the Reliability and Predictive Validity of Purchase Intention Measures
On the Reliability and Predictive Validity of Purchase Intention Measures
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
AED124
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
International Edition
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16.
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
By: Alvin J Silk, David Bruce Montgomery
Publisher: Palala Press
No Review Yet
AED112
Binding:
Hardback
Release:
05 Sep 2015
Language:
English
International Edition
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17.
A Cross National Comparison of the Reliability of Selected Measurements From Consumer Surveys
A Cross National Comparison of the Reliability of Selected Measurements From Consumer Surveys
By: Davis Harry L, Douglas Susan P, Silk Alvin J
Publisher: Palala Press
No Review Yet
AED124
Binding:
Hardback
Release:
05 May 2016
Language:
English
International Edition
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18.
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure (Classic Reprint)
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure (Classic Reprint)
By: Alvin J. Silk
Publisher: Forgotten Books
No Review Yet
AED36
Binding:
Paperback
Release:
27 Nov 2018
Language:
English
Out of Stock
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19.
Test-Retest Correlations and the Reliability of Copy Testing (Classic Reprint)
Test-Retest Correlations and the Reliability of Copy Testing (Classic Reprint)
By: Alvin J. Silk
Publisher: Forgotten Books
No Review Yet
AED42
Binding:
Paperback
Release:
14 Jan 2019
Language:
English
Out of Stock
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20.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Alvin J Silk, Richard P Bagozzi
Publisher: Franklin Classics
No Review Yet
AED56
Binding:
Paperback
Release:
15 Oct 2018
Language:
English
Out of Stock
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