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Marketing Due Diligence
Marketing Due Diligence
By: Brian Smith, Malcolm McDonald , Keith Ward , Brian (Managing Consultant, PragMedic and Doctoral Researcher at Cranfield University, UK.) Smith, Malcolm (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK) McDonald
Publisher: Butterworth-Heinemann
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AED179
Binding:
Paperback
Release:
01 Mar 2007
Language:
English
International Edition
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