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Social Media in the Marketing Context
Social Media in the Marketing Context
By: Yogesh K Dwivedi, Cherniece J Plume, Cherniece J. (PhD researcher, Swansea University, Wales, UK.) Plume, Emma L. (Swansea University, Wales, UK) Slade, Yogesh K. (Professor of Digital and Social Media and Director of Research, Swansea University, Wales, UK) Dwivedi
Publisher: CHANDOS PUBLISHING
No Review Yet
AED244
Binding:
Paperback
Release:
29 Sep 2016
Language:
English
International Edition
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