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Ian (MBA from Cranfield University School of Management in the UK) Dunbar

Ian (MBA from Cranfield University School of Management in the UK) Dunbar

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Market Segmentation
Market Segmentation
By: Ian Dunbar, Malcolm McDonald , Malcolm (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK) McDonald, Ian (Has worked with numerous companies around the world in segmentation workshops and research projects. He has held senior marketing positions in companies from both the service and manufacturing sectors and obtained his MBA from Cranfield University Sc, Ian (MBA from Cranfield University School of Management in the UK) Dunbar
Publisher: Butterworth-Heinemann
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AED175
Binding:
Paperback
Release:
01 Oct 2004
Language:
English
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