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Trust Based Adoption of Innovative New Products and NPD Process
Trust Based Adoption of Innovative New Products and NPD Process
By: Jaydeep Mukherjee, Jaydeep (Indian Institute of Foreign Trade, India) Mukherjee, Jaydeep (Indian Institute of Foreign Trade Mukherj, Jaydeep (Indian Institute of Foreign Trade India) Mukherjee
Publisher: Lap Lambert Academic Publishing
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AED310
Binding:
Paperback
Release:
15 Feb 2011
Language:
English
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