Maria Cristina LongoMaria Cristina Longo is Associate Professor of Business Economics and Management at the University of Catania (Italy), where she currently teaches Channel Management and Trade and Sales Management. She got her PhD in Business Administration. She was Visiting Scholar at INSEAD and Visiting Professor at the University of Economics - Prague (VSE), at the Institute Montpellier Management - Université de Montpellier and at Montpellier Business School. She spent a research visiting period at Columbia Business School and at Southampton Business School. Her research interests focus on innovation management, innovative start-ups and incubators, sustainable entrepreneurship and local development, technological standards, regulatory standards and coopetition, communities of practices and hub-and-spoke model for innovation, dynamic capabilities, export strategy, business sustainability and channel design. Read More Read Less
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