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1.
A Dynamic Attribute Satiation Model of Variety Seeking Behavior...
A Dynamic Attribute Satiation Model of Variety Seeking Behavior...
By: Leigh McAlister
Publisher: Hardpress Publishing
No Review Yet
AED152
Binding:
Paperback
Release:
19 Dec 2013
Language:
English
International Edition
Ships within 26-28 Days Explain..
Free Shipping in UAE.
2.
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability...
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability...
By: Leigh McAlister
Publisher: Hardpress Publishing
No Review Yet
AED152
Binding:
Paperback
Release:
19 Dec 2013
Language:
English
International Edition
Ships within 26-28 Days Explain..
Free Shipping in UAE.
3.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
By: Leigh McAlister, James M Lattin, Sloan School of Management
Publisher: Franklin Classics
No Review Yet
AED205
Binding:
Hardback
Release:
15 Oct 2018
Language:
English
Out of Stock
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4.
Managing Market Share When Consumers Seek Variety
Managing Market Share When Consumers Seek Variety
By: Leigh McAlister, Fred M Feinberg, Sloan School of Management
Publisher: Franklin Classics
No Review Yet
AED182
Binding:
Hardback
Release:
15 Oct 2018
Language:
English
Out of Stock
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5.
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
By: Leigh McAlister, Peter S Fader, Sloan School of Management
Publisher: Franklin Classics
No Review Yet
AED184
Binding:
Hardback
Release:
15 Oct 2018
Language:
English
Out of Stock
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6.
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
By: Fader Peter S, McAlister Leigh
Publisher: Franklin Classics
No Review Yet
AED182
Binding:
Hardback
Release:
14 Oct 2018
Language:
English
Out of Stock
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7.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
By: James M. Lattin, Leigh McAlister, James M Lattin, Sloan School of Management
Publisher: Andesite Press
No Review Yet
AED145
Binding:
Hardback
Release:
12 Aug 2015
Language:
English
Out of Stock
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8.
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
By: Peter S. Fader, Leigh McAlister, Peter S Fader, Sloan School of Management
Publisher: Andesite Press
No Review Yet
AED133
Binding:
Hardback
Release:
13 Aug 2015
Language:
English
Out of Stock
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9.
Buttons and Zippers
Buttons and Zippers
By: Mary McAlister, Leigh Ann Buckner
Publisher: Lulu.com
No Review Yet
AED236
Binding:
Hardback
Release:
04 Apr 2022
Language:
English
Out of Stock
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10.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
By: Leigh McAlister, James M Lattin, Lattin James M Lattin, McAlister Leigh McAlister
Publisher: Franklin Classics
No Review Yet
AED114
Binding:
Paperback
Release:
15 Oct 2018
Language:
English
Out of Stock
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11.
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability
By: Leigh McAlister
Publisher: Palala Press
No Review Yet
AED110
Binding:
Paperback
Release:
02 Mar 2018
Language:
English
Out of Stock
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
12.
Managing Market Share When Consumers Seek Variety
Managing Market Share When Consumers Seek Variety
By: Leigh McAlister, Fred M Feinberg, Sloan School of Management
Publisher: Franklin Classics
No Review Yet
AED100
Binding:
Paperback
Release:
15 Oct 2018
Language:
English
Out of Stock
Notify me when this book is in stockNotify Me
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
13.
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
By: Leigh McAlister, Peter S Fader, Sloan School of Management
Publisher: Franklin Classics
No Review Yet
AED100
Binding:
Paperback
Release:
15 Oct 2018
Language:
English
Out of Stock
Notify me when this book is in stockNotify Me
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
14.
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
By: Fader Peter S, McAlister Leigh, Leigh McAlister Leigh, S Fader Peter S
Publisher: Franklin Classics
No Review Yet
AED100
Binding:
Paperback
Release:
14 Oct 2018
Language:
English
Out of Stock
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15.
A Theory of Consumer Promotions
A Theory of Consumer Promotions
By: Leigh McAlister, Sloan School of Management
Publisher: Sagwan Press
No Review Yet
AED187
Binding:
Hardback
Release:
25 Aug 2015
Language:
English
Out of Stock
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
16.
A THEORY OF CONSUMER PROMOTIONS: THE MOD
A THEORY OF CONSUMER PROMOTIONS: THE MOD
By: Leigh McAlister
Publisher: Lightning Source UK Ltd
No Review Yet
AED100
Binding:
Paperback
Release:
01 Jan 1900
Language:
English
Out of Stock
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17.
Research in Marketing Suppl. 4
Research in Marketing Suppl. 4
By: Nikhilesh Dholakia, Jagdish N Sheth, Leigh McAlister
Publisher: Elsevier
No Review Yet
AED609
Binding:
Hardback
Release:
01 Jan 1989
Language:
English
Out of Stock
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
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