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Paurav Shukla

Paurav ShuklaPaurav Shukla is Professor of Marketing and Head of Digital and Data Driven Marketing Department at the Southampton Business School, University of Southampton, UK. His research interests include luxury branding and marketing, cross-cultural cosumer behaviour, and international marketing with a particular focus on emerging markets. His career began in industry, and he continues to consult with corporate organizations, including not for profits. He has published many articles in top-tier academic journals and has been regularly quoted in the mainstream press. Read More Read Less

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1.
Brand Management
Publisher: Kogan Page
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AED1,309
Binding:
Hardback
Release:
28 May 2024
Language:
English
International Edition
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2.
Brand Management
Publisher: Kogan Page Ltd
No Review Yet
AED434
Binding:
Paperback
Release:
03 May 2024
International Edition
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Free Shipping in UAE.
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