Saskia KeiserSaskia is equal parts art director, designer, illustrator, author, brand developer, entrepreneur, and mom. She glides happily between her trades, delighting in the act of injecting joy into the everyday. While Saskia loves wearing different hats and eing able to take on varied perspectives in her work, what she most enjoys is combining all of her passions to create worlds of possibility. In these magical little places like Cute Little Club, people of all ages can open their minds, explore with their hearts, and experience the full spectrum of our perfectly imperfect individuality.
For this latest endeavour, Saskia allowed a rainbow of cute little personas to emerge organically from her own circle of loved ones and their stories, starting with her daughter Suzy. She applied a soft focus to each person's everyday imperfections, cultivating a diverse crew of quirky characters with challenges that make them simultaneously relatable and unique. Designed using as few details as possible, the stories in The Cute Little Club are surrounded in spaciousness, inviting the imagination and encouraging readers to co-create each adventure.Whether overcoming fears or discovering that there is no such thing as normal, the experiences of these cuties remind us that life truly is like a box of chocolates: delightful and delicious, and even sweeter when shared with those around us.
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