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Silk Alvin J

Silk Alvin J

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1.
Aggregate Advertising Expenditure in the U.S. Economy
Aggregate Advertising Expenditure in the U.S. Economy
By: Ernst R. Berndt, Alvin J. Silk, Alvin J Silk, Ernst R Berndt
Publisher: Now Publishers
No Review Yet
AED656
Binding:
Paperback
Release:
02 Sep 2021
Language:
English
International Edition
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2.
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
By: Alvin J Silk, David Bruce Montgomery
Publisher: Creative Media Partners, LLC
No Review Yet
AED124
Binding:
Paperback
Release:
01 Mar 2018
Language:
English
Out of Stock
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
3.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By: Alvin J Silk
Publisher: Franklin Classics
No Review Yet
AED182
Binding:
Hardback
Release:
15 Oct 2018
Language:
English
Out of Stock
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4.
Small Group Theory and Marketing Research
Small Group Theory and Marketing Research
By: Alvin J Silk, Harry L Davis
Publisher: Creative Media Partners, LLC
No Review Yet
AED156
Binding:
Paperback
Release:
19 Feb 2018
Language:
English
Out of Stock
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
5.
On the Reliability and Predictive Validity of Purchase Intention Measures
On the Reliability and Predictive Validity of Purchase Intention Measures
By: Alvin J Silk, Manohar U Kalwani
Publisher: Creative Media Partners, LLC
No Review Yet
AED124
Binding:
Paperback
Release:
19 Feb 2018
Language:
English
Out of Stock
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
6.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Franklin Classics
No Review Yet
AED208
Binding:
Hardback
Release:
15 Oct 2018
Language:
English
Out of Stock
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
7.
Response set and the Measurement of Self-designated Opinion Leadership
Response set and the Measurement of Self-designated Opinion Leadership
By: Alvin J Silk
Publisher: Palala Press
No Review Yet
AED147
Binding:
Hardback
Release:
08 Sep 2015
Language:
English
Out of Stock
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8.
The Influence of Advertising's Affective Qualities on Consumer Response
The Influence of Advertising's Affective Qualities on Consumer Response
By: Alvin J Silk, Terry G Vavra
Publisher: Andesite Press
No Review Yet
AED142
Binding:
Hardback
Release:
12 Aug 2015
Language:
English
Out of Stock
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9.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Palala Press
No Review Yet
AED147
Binding:
Hardback
Release:
05 Sep 2015
Language:
English
Out of Stock
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10.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Andesite Press
No Review Yet
AED147
Binding:
Hardback
Release:
08 Aug 2015
Language:
English
Out of Stock
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11.
Estimating the Dynamic Effects of Marketing Communications Expenditures
Estimating the Dynamic Effects of Marketing Communications Expenditures
By: Montgomery David Bruce, Silk Alvin J
Publisher: Palala Press
No Review Yet
AED145
Binding:
Hardback
Release:
05 May 2016
Language:
English
Out of Stock
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12.
Measuring Influence in Organizational Purchase Decisions
Measuring Influence in Organizational Purchase Decisions
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
AED110
Binding:
Paperback
Release:
03 Mar 2018
Language:
English
Out of Stock
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
13.
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
By: Alvin J Silk, David Bruce Montgomery
Publisher: Palala Press
No Review Yet
AED110
Binding:
Paperback
Release:
03 Mar 2018
Language:
English
Out of Stock
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
14.
The Use of Preference and Perception Measures in New Product Development
The Use of Preference and Perception Measures in New Product Development
By: Alvin J Silk
Publisher: Sagwan Press
No Review Yet
AED100
Binding:
Paperback
Release:
08 Feb 2018
Language:
English
Out of Stock
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
15.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Creative Media Partners, LLC
No Review Yet
AED154
Binding:
Paperback
Release:
20 Feb 2018
Language:
English
Out of Stock
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16.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Franklin Classics
No Review Yet
AED112
Binding:
Paperback
Release:
15 Oct 2018
Language:
English
Out of Stock
Notify me when this book is in stockNotify Me
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
17.
Conflict Policy and Advertising Agency-Client Relations
Conflict Policy and Advertising Agency-Client Relations
By: Alvin J. Silk
Publisher: now publishers Inc
No Review Yet
AED495
Binding:
Paperback
Release:
01 Dec 2012
Language:
English
Out of Stock
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18.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By: Alvin J Silk
Publisher: Andesite Press
No Review Yet
AED100
Binding:
Paperback
Release:
24 Aug 2017
Language:
English
Out of Stock
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
19.
The Influence of Advertising's Affective Qualities on Consumer Response
The Influence of Advertising's Affective Qualities on Consumer Response
By: Alvin J Silk, Terry G Vavra
Publisher: Andesite Press
No Review Yet
AED114
Binding:
Paperback
Release:
24 Aug 2017
Language:
English
Out of Stock
Notify me when this book is in stockNotify Me
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
20.
TEST-RETEST CORRELATIONS AND THE RELIABI
TEST-RETEST CORRELATIONS AND THE RELIABI
By: Alvin J Silk
Publisher: Lightning Source UK Ltd
No Review Yet
AED100
Binding:
Paperback
Release:
01 Jan 1900
Language:
English
Out of Stock
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