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Silk Alvin J

Silk Alvin J

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1.
What Is Marketing?
What Is Marketing?
By: Alvin J. Silk, Alvin J Silk, Harvard Business Review, Harvard Business Review
Publisher: Harvard Business School Press
3.6 (8)
AED109
Binding:
Paperback
Release:
01 Oct 2006
Language:
English
International Edition
Ships within 12-14 Days Explain..
2.
Influence of Advertising's Affective Qualities on Consumer Response
Influence of Advertising's Affective Qualities on Consumer Response
By: Alvin J Silk, Terry G Vavra
Publisher: Creative Media Partners, LLC
No Review Yet
AED125
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 14-16 Days Explain..
3.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By: Alvin J Silk
Publisher: Creative Media Partners, LLC
No Review Yet
AED118
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 12-14 Days Explain..
4.
Influence of Advertising's Affective Qualities on Consumer Response
Influence of Advertising's Affective Qualities on Consumer Response
By: Alvin J Silk, Terry G Vavra
Publisher: Creative Media Partners, LLC
No Review Yet
AED72
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 14-16 Days Explain..
5.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Creative Media Partners, LLC
No Review Yet
AED125
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 14-16 Days Explain..
6.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Creative Media Partners, LLC
No Review Yet
AED72
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 14-16 Days Explain..
7.
Aggregate Advertising Expenditure in the U.S. Economy
Aggregate Advertising Expenditure in the U.S. Economy
By: Ernst R. Berndt, Alvin J. Silk, Alvin J Silk, Ernst R Berndt
Publisher: Now Publishers
No Review Yet
AED275
Binding:
Paperback
Release:
02 Sep 2021
Language:
English
International Edition
Ships within 12-14 Days Explain..
8.
Structure of Repeat Buying for new Packaged Goods
Structure of Repeat Buying for new Packaged Goods
By: Alvin J Silk, Manohar U Kalwani
Publisher: Creative Media Partners, LLC
No Review Yet
AED78
Binding:
Paperback
Release:
20 Feb 2018
Language:
English
International Edition
Ships within 12-14 Days Explain..
9.
A Multiple-Product Sales Force Allocation Model
A Multiple-Product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Creative Media Partners, LLC
No Review Yet
AED79
Binding:
Paperback
Release:
19 Feb 2018
Language:
English
International Edition
Ships within 12-14 Days Explain..
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
10.
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
By: Alvin J Silk, Frank P Geiger
Publisher: Sagwan Press
No Review Yet
AED71
Binding:
Paperback
Release:
07 Feb 2018
Language:
English
International Edition
Ships within 12-14 Days Explain..
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
11.
Response set and the Measurement of Self-designated Opinion Leadership
Response set and the Measurement of Self-designated Opinion Leadership
By: Alvin J Silk
Publisher: Creative Media Partners, LLC
No Review Yet
AED78
Binding:
Paperback
Release:
20 Feb 2018
Language:
English
International Edition
Ships within 12-14 Days Explain..
12.
What Is Marketing?
What Is Marketing?
By: Alvin J. Silk, Alvin J Silk, Harvard Business Review, Harvard Business Review
Publisher: Harvard Business School Press
No Review Yet
AED204
Binding:
Hardback
Release:
01 Oct 2006
Language:
English
International Edition
Ships within 12-14 Days Explain..
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
13.
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
By: Alvin J Silk, David Bruce Montgomery
Publisher: Palala Press
No Review Yet
AED118
Binding:
Hardback
Release:
05 Sep 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
14.
Structure of Repeat Buying for new Packaged Goods
Structure of Repeat Buying for new Packaged Goods
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
AED130
Binding:
Hardback
Release:
07 Sep 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
15.
On the Reliability and Predictive Validity of Purchase Intention Measures
On the Reliability and Predictive Validity of Purchase Intention Measures
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
AED130
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
16.
Measuring Influence in Organizational Purchase Decisions
Measuring Influence in Organizational Purchase Decisions
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
AED130
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
17.
Small Group Theory and Marketing Research
Small Group Theory and Marketing Research
By: Alvin J Silk, Harry L Davis
Publisher: Palala Press
No Review Yet
AED143
Binding:
Hardback
Release:
06 Sep 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
18.
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
By: Alvin J Silk, David Bruce Montgomery
Publisher: Palala Press
No Review Yet
AED130
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
19.
A Multiple-product Sales Force Allocation Model
A Multiple-product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Palala Press
No Review Yet
AED130
Binding:
Hardback
Release:
11 Sep 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
20.
Cross National Comparison of the Reliability of Selected Measurements From Consumer Surveys
Cross National Comparison of the Reliability of Selected Measurements From Consumer Surveys
By: Silk Alvin J, Davis Harry L, Douglas Susan P
Publisher: Palala Press
No Review Yet
AED130
Binding:
Hardback
Release:
05 May 2016
Language:
English
International Edition
Ships within 12-14 Days Explain..
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