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Teresa Pavelka

Teresa Pavelka

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2.
Phenomenon of brand hate. Behavioral consequences and managerial implications
Publisher: Grin Publishing
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AED199
Binding:
Paperback
Release:
08 Aug 2016
Language:
English
International Edition
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3.
Consumer Responses to Rebranding. The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
International Edition
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