An uncommon guide to watches, watchmaking, & the watch industry. This is seriously not your average watch book. Watchmaking is complicated... but it doesn't have to be boring. Whether you're a watch enthusiast, watch salesperson, aspiring watchmaker, or just looking to get into the watch industry, this book is for you.
About the Author: "No other book I have read about the watch industry describes it as well as this one does... very fun to read and powerful book!"

- Henrik Korpela, Principal at Korpela and Hofs Watch Competence Centre

"A definitive, no-nonsense guide for the novice and experienced collector, watchmaker, or anyone working on the sales side of watches.

- Josh Shanks, Managing Editor at Watchonista

My name is Anthony. Some of you guys may know me as the No Bullshit Watchmaker on Instagram (@nobswatchmaker). I'm a Swiss, Rolex, Omega, and Jaegar Le-Coultre trained watchmaker.

I've worked on watches since I was 12 years old. (Talk about having a childhood...) I apprenticed under a master watchmaker at the time and boy did I hate it. I literally hated it. If you expected to read a story about a young kid who loved horology and devoted his whole life to it, look elsewhere. You are not finding that shit here.

I had no childhood. I woke up at 5:30AM every day to work on watches, went to school by 8AM, went home, went back to watches till dinner, sleep, rinse, and repeat. Others may say I'm lucky to have had the opportunity, sure. I hated it though at the time because I was a kid. All my friends woke up late as shit and watched cartoons and played outside. I had to sit on a bench from morning to night. It definitely wasn't fun.

As I got better in watchmaking, I eventually got myself a job servicing a shit ton of brands. I literally serviced almost every single major brand out there. I saw firsthand all the flaws in different brands. I continued working because it paid well especially for a 14 year old kid. I went to school for physical therapy and paid for my own tuition every step of the way by working as a watchmaker on the side.

I contribute my unbiased views (I hope) to the fact that I actually hated watchmaking at one point in my life. I could have left the field and not given a single flying rats ass.

I've been fortunate enough to be surrounded by important individuals that actually helped spark my interest in watchmaking. It is because of these certain individuals, that challenged me to grow, that I am who I am today.

You can see what I'm up to these days via Instagram (https: //www.instagram.com/nobswatchmaker/) and Facebook (https: //www.facebook.com/nobswatchmaker/)