Are you ready to write successful selling product descriptions on

• Etsy
• Shopify
• Amazon
• eBay
• or any other marketplace?

Yes. We have all seen them. Boring, unemotional, and pure feature-driven product descriptions. Sure, copying and pasting product features from the manufacturer's website saves time, but if the product does not sell, what's the point? If you want to sell a product, you want it to stand out from the crowd. However, there are so many similar products on the market that it can be difficult to do just that.

Sure. Writing compelling product descriptions can be cumbersome.

Being a copywriter myself, it can take a lot of time and energy to come up with great product descriptions & sales copy for the products you want to sell successfully. Therefore, I created this playbook to solve the important problems when it comes to how to sell products online. After this book, you will know:

✅ How to stand out with your product using storytelling

✅ How to use storytelling for emotional selling

✅ How to never run out of ideas writing any product description or sales copy

✅ How easy and fun writing product descriptions and sales copy can be if you apply the right techniques

Bonus:

✅ The 101 best-selling products of 2022

Many people nowadays understand that when it comes to selling a product, it is benefits over features. So how does that work? The formula is, you place a benefit first, and then support it with a feature. And why does that formula work? Because the truth is, people buy things emotionally in the first place. Not what most people believe, that it's a purely rational decision. Simon Sinek explains this in his breakthrough TED talk "Start With Why," which has been watched over 80 million times (!)to date.

In short, Simon explains that our neocortex (the newer part of the brain) is all about rational thoughts and handles all the facts, figures, and features. But it's our limbic brain that drives our behavior. So it does trigger whether you purchase something or not. And the limbic brain is all about processing your emotions.

So with a benefit, we directly address the limbic brain, and then explain the benefit with a feature-so the neocortex can rationalize and qualify this information in favor of the product.

And now, this book adds to this concept and takes it further. It puts the cherry on the cake. You will gain the ability and power to reinforce and magnify every product description by adding that extra dose that talks directly to the limbic brain. It is packed with examples and hints on why and when to use what elements of copywriting.

The purpose of this book is to jumpstart your imagination and inspire you every time you come back to it. In a nutshell, it simply saves you precious time, energy, and cognitive bandwidth whenever you have to sit down and make up your mind about writing cumbersome product descriptions.