Бренд как современная коммуник
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Бренд как современная коммуникационная

Бренд как современная коммуникационная


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About the Book

Брендинг является высокоэффективной технологией завоевания и удержания потребителей. Брендинг - это деятельность по созданию долгосрочного предпочтения продукта, основанная на совместном усиленном воздействии на потребителя товарного знака, упаковки, рекламных призывов, рекламных материалов и других рекламных элементов, объединенных определенной идеей и однотипным дизайном, которые отличают продукт от конкурентов и создают его имидж (имидж бренда). Брендинг широко распространен в промышленно развитых странах, но практически не используется в отечественной рекламной практике, что объясняется отсутствием развитых рыночных отношений в России на протяжении ХХ века. В то же время, вхождение нашей страны в мировую экономику и необходимость достижения высокого уровня конкурентоспособности привели к большому интересу отечественных предпринимателей, а также специалистов в области продвижения на рынок товаров и услуг к технологии создания эффективных (сильных) брэндов. Бренд Коко Шанель относится к категории сильных и устойчивых брендов.


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Product Details
  • ISBN-13: 9786203277753
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Sciencia Scripts
  • Height: 229 mm
  • No of Pages: 84
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 6203277754
  • Publisher Date: 09 Feb 2021
  • Binding: Paperback
  • Language: Russian
  • Returnable: N
  • Weight: 186 gr


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Бренд как современная коммуникационная
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Бренд как современная коммуникационная
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