Влияние социальных сетей на распростран
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Влияние социальных сетей на распростран


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About the Book

Газета Звезда, пожалуй, является воплощением смелых экспериментов в газетной индустрии Кении. С течением времени Star превратилась из газеты социальной тематики в политическую газету, из еженедельного таблоида - в ежедневную тиражную газету. В настоящее время она занимает лидирующие позиции по распространению контента в социальных сетях, печатных тиражах и на цифровых платформах. В данном исследовании изучалось влияние каналов социальных сетей на распространение контента в газете Star. По мере того как люди используют социальные сети для потребления новостей, все большее число газетных каналов обращается к социальным сетям, чтобы привлечь внимание пользователей. Использование цифровых устройств, таких как мобильные гаджеты, для доступа к сайтам социальных сетей, таких как Facebook, Twitter, WhatsApp и Instagram, делает эти каналы полезными для аудитории. В работе изучалось, как издания Star разрабатывают, упаковывают и распространяют контент для охвата различных аудиторий. В качестве теоретической основы в исследовании использовалась теория одомашнивания технологий, которая позволила понять, как при производстве и распространении новостей были использованы технологии социальных сетей, которые в других случаях не предназначались для данной отрасли, однако эти технологии были успешно использованы.


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Product Details
  • ISBN-13: 9786206325055
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Russian
  • Returnable: N
  • Weight: 190 gr
  • ISBN-10: 6206325059
  • Publisher Date: 09 Aug 2023
  • Height: 229 mm
  • No of Pages: 88
  • Spine Width: 5 mm
  • Width: 152 mm


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