Клиентская аналитика для розничного
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Клиентская аналитика для розничного бан


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About the Book

В результате анализа больших данных, полученных от 3527 клиентов розничных банковских услуг во Вьетнаме, с помощью математических методов, например, K-Means кластера, ассоциативного анализа, было установлено, что клиенты банковских услуг, как правило, более заняты и имеют больше банковских карт. В исследовании рассматриваются 7 основных банковских карт, таких как VG (Visa Gold), VC (Visa Classis), MG (Master Gold), MS (Master Standard), VP (Visa Platinum), VV (Viva Violet Card) и VA (Visa Auto Card). Однако VG и VC пользуются популярностью и интересом, причем VG больше интересует директоров, а VC - сотрудников. Кроме того, клиенты, пользующиеся VG, имеют больший доход, чем клиенты VC. Полученные результаты вносят значительный вклад в маркетинговые решения для розничной банковской торговли во Вьетнаме, в которых стратегии перекрестных продаж учитывают потребности рынка, особенно для групп доходов и рода занятий. Исследование также является ключевой поддержкой для банка XYZ в отношении четырех стратегий маркетинг-микса и стратегии процесса, которые должны быть связаны с основными мероприятиями по кампаниям с учетом времени и бюджета.


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Product Details
  • ISBN-13: 9786203683721
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Sciencia Scripts
  • Height: 229 mm
  • No of Pages: 56
  • Spine Width: 3 mm
  • Width: 152 mm
  • ISBN-10: 6203683728
  • Publisher Date: 11 May 2021
  • Binding: Paperback
  • Language: Russian
  • Returnable: N
  • Weight: 145 gr


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