Личные ценности участников и ценности сk
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Личные ценности участников и ценности сk


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About the Book

Объектом исследования стал торговый центр, объединяющий компании, предоставляющие услуги для свадебных торжеств. Цель исследования - проанализировать процесс формирования и развития ценностей сети, для чего была поставлена следующая исследовательская проблема каковы личные ценности владельцев компаний, участвующих в свадебном торговом центре, и каковы ценности, принятые в деловой сети? Исследование носило исследовательский характер, были проведены полуструктурированные интервью с десятью владельцами бизнеса в торговом центре, а также два интервью с руководителем сети. Ценности, которые были определены как важные с точки зрения сети, следующие Проактивная позиция, Участие/сотрудничество, Способность управлять бизнесом и Прозрачность. Ценности, представленные предпринимателями, были получены на основе ценностей высшего порядка, предложенных Шварцем (1992 и 2005), в их биполярных измерениях самоотречение - самореклама, открытость изменениям - сохранение, а также на основе ценностных перспектив, предложенных Роша и Сильвейрой (2016): продукт, личное/социальное и сотрудничество. Это важная тема для профессионалов, стремящихся повысить свою конкурентоспособность в сетях.


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Product Details
  • ISBN-13: 9786207435487
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Russian
  • Returnable: N
  • Weight: 172 gr
  • ISBN-10: 6207435486
  • Publisher Date: 25 Apr 2024
  • Height: 229 mm
  • No of Pages: 76
  • Spine Width: 5 mm
  • Width: 152 mm


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