ОДОБРЕНИЕ БРЕНДОВ ЗНАМЕНИТОСТЯМИ И ПОВЕ
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ОДОБРЕНИЕ БРЕНДОВ ЗНАМЕНИТОСТЯМИ И ПОВ&#1045

ОДОБРЕНИЕ БРЕНДОВ ЗНАМЕНИТОСТЯМИ И ПОВЕ


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About the Book

Эта книга представляет собой скромную попытку объективно и критически оценить влияние знаменитостей на поведение потребителей. Она посвящена тому, как потребитель ведет себя на рынке по отношению к брендам, поддерживаемым знаменитостями. В случае Индии большинство знаменитостей являются представителями мира кино, спорта и телевидения, и в данном исследовании их влияние на потребителей изучается с учетом восьми их атрибутов привлекательности, противоречивости, авторитетности, пола, производительности, популярности, профессии и территории. Изучается поведение потребителей по отношению к десяти брендам, поддерживаемым знаменитостями, в различных категориях товаров и услуг. В настоящем исследовании подробно анализируются различные аспекты поведения потребителей из региона Шекхавати индийского штата Раджастхан, включающего три округа Чуру, Джунджхуну и Сикар. Для количественного анализа данных, полученных в ходе опроса, использовались статистические инструменты, на основании которых были сделаны соответствующие выводы.


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Product Details
  • ISBN-13: 9786206454328
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Russian
  • Returnable: N
  • Weight: 254 gr
  • ISBN-10: 6206454320
  • Publisher Date: 15 Sep 2023
  • Height: 229 mm
  • No of Pages: 132
  • Spine Width: 8 mm
  • Width: 152 mm


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ОДОБРЕНИЕ БРЕНДОВ ЗНАМЕНИТОСТЯМИ И ПОВ&#1045
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