Стратегии бизнеса транснациональных
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Стратегии бизнеса транснациональных ко

Стратегии бизнеса транснациональных ко


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About the Book

За последние несколько лет число ТНК, приступающих к созданию возможностей для предпринимательской деятельности в развивающихся странах, увеличилось. Некоторые предлагают, чтобы инвестиции со стороны ТНК могли сыграть определенную роль в сокращении масштабов нищеты, однако имеется мало научной литературы о бизнес-стратегиях для ТНК на бедных рынках. ТНК участвуют в различных видах деятельности в рамках ПИИ на развивающихся рынках, однако традиционные бизнес-подходы к новым рынкам уже не являются адекватными. В этой книге рассматриваются характеристики бедности, изучаются перспективы ПИИ и дается оценка трем новым бизнес-подходам, разработанным для ТНК, выходящих на бедные рынки. Анализ бизнес-стратегий предлагает пять ориентиров для ТНК в целях содействия сокращению масштабов нищеты в развивающихся странах. Следуя этим пяти указателям, ТНК могут создавать конкурентные преимущества и формировать устойчивые предприятия, включающие в себя, а не исключающие бедные слои населения. Анализ должен помочь пролить некоторый свет на возможности ведения бизнеса на бедных рынках, и он должен быть особенно полезен для специалистов в области международного бизнеса и стратегии или для всех тех, кто, возможно, рассматривает вопрос о ведении бизнеса в развивающихся странах.


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Product Details
  • ISBN-13: 9786202859684
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Sciencia Scripts
  • Height: 229 mm
  • No of Pages: 104
  • Spine Width: 6 mm
  • Width: 152 mm
  • ISBN-10: 6202859687
  • Publisher Date: 22 Jan 2021
  • Binding: Paperback
  • Language: Russian
  • Returnable: N
  • Weight: 213 gr


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Стратегии бизнеса транснациональных ко
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Стратегии бизнеса транснациональных ко
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