Управление глобальных коммуникаций
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Управление глобальных коммуникаций Бел

Управление глобальных коммуникаций Бел


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About the Book

11 сентября 2001 года означало конец в целом мирной эпохи для Соединенных Штатов эпохи после холодной войны. Возникли новые угрозы, и страна оказалась втянутой в несколько войн одновременно. Чтобы дать риторический ответ на эти новые вызовы на международном уровне, была создана новая организация - Управление глобальных коммуникаций Белого дома. Однако коммуникативные усилия Соединенных Штатов потерпели неудачу - хотя большая часть мира выразила поддержку США сразу после 11 сентября, сегодня страна воспринимается во всем мире негативно. В результате для Соединенных Штатов становится жизненно важным узнать, какие ошибки допустило Управление по глобальным коммуникациям Белого дома и, исходя из этого, что стране следует делать по-другому, чтобы улучшить свой имидж в мире. Эта книга может быть полезна студентам и специалистам в области международных коммуникаций, отношений с правительством, общественной дипломатии, связей с общественностью и маркетинга.


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Product Details
  • ISBN-13: 9786203315929
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Sciencia Scripts
  • Height: 229 mm
  • No of Pages: 152
  • Spine Width: 9 mm
  • Width: 152 mm
  • ISBN-10: 6203315923
  • Publisher Date: 11 Feb 2021
  • Binding: Paperback
  • Language: Russian
  • Returnable: N
  • Weight: 281 gr


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Управление глобальных коммуникаций Бел
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Управление глобальных коммуникаций Бел
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