Цифровой маркетинг в оптовых туристичес
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Цифровой маркетинг в оптовых туристиче&#1089

Цифровой маркетинг в оптовых туристичес


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About the Book

Туризм - это деятельность, которая обеспечивает развитие и экономический рост в странах, объединяя различные сектора и компании, будь то авиакомпании, курорты, транспорт, средства размещения, продукты питания и другие. С каждым днем деятельность туристического сектора расширяется и вовлекает различных агентов для предоставления и обеспечения туристических услуг, интегрируя экономическую активность населения. По мере сокращения рабочего времени в развитых странах и увеличения свободного времени для отдыха и досуга, это дало толчок к путешествиям, визитам к семье или друзьям, развитию рекреационной деятельности. Туристические агентства представляют собой очень конкурентный рынок, из-за требований между компаниями в той же области, а потребитель становится все более подготовленным и имеет важный инструмент, которым являются средства массовой информации и социальные сети, которые облегчают получение информации и позволяют сравнивать цены и услуги, предлагаемые туристическими агентствами, поэтому потребитель имеет возможность искать достаточную информацию, чтобы перестать обращаться к посредническим услугам туристических агентств.


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Product Details
  • ISBN-13: 9786207011902
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Russian
  • Returnable: N
  • Weight: 227 gr
  • ISBN-10: 6207011902
  • Publisher Date: 02 Jan 2024
  • Height: 229 mm
  • No of Pages: 112
  • Spine Width: 7 mm
  • Width: 152 mm


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