Take the Mystery out of Finance, 2 + 2 =1 For Financial Decision Makers

Clarity for Non Finance Business Managers. Making sense of the business Numbers, Make and
communicate better Financial Decisions.

The book is about creating an awareness that money management is crucial for any business. The
non-finance executives who are effective at managing the day -to -day finances of a company need
clarity to ensure the ultimate survival of the business both in the short term and long term.
The 2 + 2=1 For Financial Decision Makers is written to help non-finance managers and
professionals to make and communicate better financial decisions, they can make sense of the
numbers and why understanding numbers is essential for them to master the key concepts and
elements of everyday business activities.

With this understanding, you are aware of the consequences of the decisions you make for the
business. For instance, simple things like Return on Investment (ROI) when considering the viability
of any investment project. How and when the cashflow returns will translate to profitability. This
can then be linked to planning for future through the process of effective Budgeting and forecasting,
when measured against the actual performance through the business Management Accounts.

Reading this book gives good insight on how decisions made by non-finance managers can heavily
influence the financial outcomes of why the company exists. With the Finance clarity and the
knowledge over time the company manager, executives, will understand how resources are
acquired and allocated. It makes for effective communication between the business executive and
the Finance team, especially in corporate organisation.

Here's all benefits included and what you get from reading this book for Financial Decision Makers:

- You will be able to analyse critical main financial statements of your business
- You are guided to make more informed decisions regarding the pricing of products and
services your company offers.
- Interpret income Statements, Balance Sheet, and Cash Flow Statements with examples
- You will understand various types of costs in your business, and appreciate how they can be
reduced through cost control methods
- You will be equipped with the language of finance and an understanding of the factors the
finance department must consider as they set out to find a profitable projects, you
communicate ad collaborate better to generate opportunities that add value to your
organisation.
- Essentially, you will communicate more effectively with finance team, other stakeholders
such, Lenders, Banks and those that invest heavily on your business.
- You will master the skills to use financial concepts, elements and terms with various
techniques to engage in better decision making.- Your personal financial wealth will be enhanced as you gain clarity on the key concepts of
budgeting, forecasting and Cashflow management of the business.
- You are always in the position to talk the language of finance, with impressive financial
vocabulary at any level in the organisation, and less overwhelmed by numbers.

Summary of chapters: The chapters in the book are organised to explain the structure and purpose
of the three major numeric financial statements that describes the performance of the business and
financial position to help decision making.

You should be interested in a toolkit for every professional business manager to make smart and
better decisions for their business, because poor accounting can result in mistrust of business
partners, poor business decisions, and in the long term a significant loss of the assets of the
business.