Every week, Chris Lytle, best-selling author of The Accidental Salesperson and The Accidental Sales Manager, records succinct, powerful sales ideas for his popular website, Instant Sales Training. These effective, easily implemented ideas form the basis for 23 Shockingly Simple Sales Ideas.
Why shocking? Because once you read Lytle's tips you realize they're not only what you need to up your sales game-they're also so simple you won't believe you didn't think of them yourself. It takes a special kind of genius to see the simplest solutions, and Lytle possesses that elusive talent.
Discover the best advice you'll ever get as a salesperson, all in small, bite-sized nuggets of information you'll absorb with ease. With Lytle as your guide, you'll discover how to
- build instant rapport with prospects;
- write effective, actionable e-mails;
- open your presentations with "the phrase that pays";
- win back lost customers;
- spot the difference between real prospects and information seekers;
- and much more!
Most salespeople don't choose sales as a career-they stumble into the field accidently, without any formal training. With Lytle's help, you'll gain access to the skills you need to succeed, time and time again.
About the Author: Chris Lytle, best-selling author of The Accidental Salesperson and The Accidental Sales Manager, was born in Newark, Ohio, and graduated from Baldwin-Wallace College with a political science degree in 1972.
After working as an intern in Congress, Lytle returned to Newark, where he hoped to secure a news position at a local radio station. Instead, he was offered a sales job, which he accepted, changing the course of his career forever.
Lytle started his own business in 1982 and has spent the last thirty-five years delivering domestic and international seminars to salespeople and their managers. He has offered training to Fortune 500 companies and start-ups in the technical, financial, and service industries.
Lytle now lives in Chicago, Illinois, with his business partner and wife, Sarah McCann.
