The 29 Natural Laws of Sales was developed based on decades of real-world experiences by sales expert Howard Berman. As the president of his own sales consulting firm, Berman Consulting Associates, Inc., Mr. Berman has seen almost every sales situation that can occur.
The laws presented in this book shatter the illusion and misconceptions that success can be consistently achieved through the use of sales scripts, canned pitches, or a memorized patter. Instead, the reader learns the specific natural laws of sales rather than opinions or personal suggestions. And it is these laws that must be adhered to if one is to enjoy consistent success.
Learning and applying these laws is therefore vital for salespeople, business owners, entrepreneurs, and professionals. Doing so will also cut through the mental clutter, distractions, and disappointments suffered by those unaware of these key principles. By gaining an understanding of how these laws manifest in the real world and influence potential customers' behavior, you can significantly improve your sales acumen and efficiency-and so boost your own success exponentially.
Vital aspects of the entire sales process are addressed in this book including insights into:
- How to easily create excellent conversations with new business prospects
- The three factors that determine every sale
- An Ideal 7 Step Sales Process
- The optimum habits and skills present in all successful individuals responsible for business development, and
- A singular vital necessity that is almost always overlooked or ignored
Mr. Berman also provides numbers of actual examples that illustrate the best and worst ways to approach sales. Learn to avoid the all too common and crucial mistakes made by those who do not know these laws-and take your sales career or business to the stars!
About the Author: Howard Berman has spent decades in the field of sales and has trained hundreds of sales and new business development professionals. His experience in management and leadership inspired him to develop "The 29 Natural Laws of Sales" and "The 22 Natural Laws of Sales Management."
Mr. Berman is also the founder and president of Berman Consulting Associates, Inc., which advises corporate leaders on improving productivity and performance among their sales and business development representatives.
