3D-Krisenmanagement by Thomas Sattelberger - Bookswagon
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3D-Krisenmanagement

3D-Krisenmanagement


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About the Book

Der verstärkte Wettbewerbsdruck durch die Globalisierung und die steigende Vernetzung der Weltwirtschaftssysteme konfrontiert Unternehmen immer häufiger gleichzeitig mit mehreren Krisen. Die neue Management-Kompetenz Unternehmen aus solchen Krisen zu führen ist ein wichtiger Wettbewerbsvorteil, der zunehmend auch zum Erfolgsfaktor von Manager-Karrieren wird. Aufbauend auf dem aktuellen Stand der Theorie werden im Buch "3D-Krisenmanagement" multiple Krisen als neue Herausforderung für das Management konzeptionalisiert. Die Autoren entwickeln vor dem Hintergrund ihrer spezifischen Expertise (Top-Management-Berater, Dax-30-Vorstand, Universitätsprofessor) ein innovatives Konzept zur Bewältigung von Krisen in Krisen. Dabei vereinen Sie theoretische Substanz mit praktischen Top-Management-Erfahrungen. Das Buch fasst die wichtigsten Grundlagen des Krisenmanagement prägnant zusammen, illustriert deren Umsetzung in einer Best-Practice Fallstudie und extrahiert Erfolgsfaktoren. Am Fallbeispiel der Lufthansa-Krisenbewältigung der Terror-Attentate vom 11. September 2001 erhält der Leser einzigartige Einsichten in Wechselwirkungen von Krisen und erfolgreiche Krisenmanagement-Entscheidungen. Dabei sind die Entscheidungssituationen und Auswirkungen zeitlich strukturiert und einfach nachvollziehbar aufbereitet. Zudem führen persönliche Erlebnisse und die globale Relevanz des 11. Septembers 2001 zu einer sehr hohen Bearbeitungsmotivation der angebotenen Fallstudienkonzepte. Der modulare Gesamtaufbau des Buches und die unterschiedlichen Aufgabenstellungen und Schwierigkeitsgrade zur eigenen Bearbeitung der Fallstudie (in Managerseminaren oder Vorlesungen) fördern eine individuelle Weiterbildung und nutzenorientierte Anwendung.


Sehr anschaulich vermitteln die Autoren Theorie und praktische Ansätze zur Krisenbewältigung. Die aufgezeigten Wechselwirkungen und konkreten Fallbeispiele beleuchten die Mehrdimensionalität eines erfolgreichen Krisenmanagement.

Wolfgang Mayrhuber, Vorstandsvorsitzender der Deutschen Lufthansa AG


"Meine Erfahrungen aus zahlreichen Sanierungen zeigen, dass viele Manager Krisen unterschätzen und damit die Existenz ihres Unternehmens aufs Spiel setzen. Die Auseinandersetzung mit dieser Best Practice Fallstudie hilft Krisen abzuwenden oder wirkungsvoll einzudämmen. Lesen und umsetzen!"

Walter P. J. Droege, Vorstand, DIC Group AG


"Das Buch enthält eine kreative und wichtige Erweiterung der gegenwärtigen Theorie des Krisenmanagement. Die Autoren zeigen mit bemerkenswerter Präzision wie Manager verhindern können, dass Sie in die 'Krise in der Krise'-Falle tappen."

Prof. David Schmittlein (Ph.D.), Deputy Dean, The Wharton School, University of Pennsylvania


Das Buch richtet sich an Executives/Nachwuchsführungskräfte, Krisen-/Risiko-Manager und Controller, sowie an Studenten (BWL, MBA etc.) und Dozenten/Trainer von Hochschulen, Akademien, Corporate Universities und Manager-Fortbildungen. Die besondere didaktische Eignung der einzigartigen Fallstudie (Terror-Attentate 11.9.2001) für Seminare und Vorlesungen - insbesondere durch die hohe Bearbeitungsmotivation - fördert erfolgreiche und nachhaltige Weiterbildungsveranstaltungen.


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Product Details
  • ISBN-13: 9783486583168
  • Publisher: Walter de Gruyter
  • Publisher Imprint: Walter De Gruyter
  • Height: 244 mm
  • No of Pages: 246
  • Spine Width: 16 mm
  • Width: 170 mm
  • ISBN-10: 3486583166
  • Publisher Date: 16 Apr 2007
  • Binding: Hardback
  • Language: German
  • Returnable: Y
  • Weight: 643 gr


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