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50 Claves Para Franquiciar Tu Negocio

50 Claves Para Franquiciar Tu Negocio


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About the Book

¿Has pensado alguna vez en franquiciar tu negocio? ¿Crees que la franquicia puede ser una opción ideal para desarrollar tu red de ventas y ampliar los horizontes comerciales de tu empresa? Si es así seguramente serán muchos los interrogantes que te asalten respecto a tus posibilidades reales de acometer un proceso de estas características y, quizás más aún, sobre la forma de llevarlo a cabo. 50 Claves para Franquiciar pretende dar respuestas claras y concretas a todo futuro franquiciador, guiándole en las diversas etapas de realización de su proyecto de franquicia y la posterior y progresiva expansión de la cadena y asesorándole respecto a la creación y funcionamiento de lo que debe ser una organización franquiciadora bien estructurada y eficaz.
About the Author: Mariano Alonso es licenciado en Ciencias Economicas y Empresariales por la Universidad Complutense de Madrid. Fundador y Socio Director General de mundo Franquicia Consulting, director de mundofranquicia.com y del Master de Direccion y Gestion de Franquicias. Ha trabajado en muy variados temas relacionados con esta formula de asociacion comercial, e intervenido en el desarrollo de cientos de proyectos estrategicos de expansion con empresas integradas en muy diversos sectores de actividad, asesorando tanto a franquiciadores como a franquiciados. Colabora en numerosos programas de formacion en franquicia organizados por la Asociacion Espanola de Franquiciadores, Camara de Comercio de Madrid, Instituto Aragones de Fomento, Expofranquicia, SIF&CO., Bureau Veritas, entre otros.


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Product Details
  • ISBN-13: 9788416624621
  • Publisher: LID Editorial
  • Publisher Imprint: Lid Editorial
  • Edition: Acción Empresarial
  • Language: Spanish
  • Returnable: Y
  • Spine Width: 16 mm
  • Width: 152 mm
  • ISBN-10: 8416624623
  • Publisher Date: 01 Aug 2016
  • Binding: Paperback
  • Height: 229 mm
  • No of Pages: 296
  • Series Title: Acción Empresarial
  • Weight: 449 gr


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