7 Pillars of Digital Marketing for Insurance Agencies by Charles Musselwhite
7 Pillars of Digital Marketing for Insurance Agencies

7 Pillars of Digital Marketing for Insurance Agencies


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About the Book

Having a strong digital presence is critical for insurance agencies today! And with the seemingly endless number of marketing companies espousing their strategies, and tactics where do you start? The 7 Pillars of Digital Marketing for Insurance Agencies is the answer to increasing and improving your online visibility. This book is a reference tool to deliberately and intentionally get found by more customers. The 7 Pillars of Digital Marketing for Insurance Agencies

  • Website
  • Content
  • Email
  • Online Ads
  • Video
  • Social Media
  • Reviews / Testimonials
These are the foundational components to robust digital marketing strategy. Today most folks looking for insurance services and/or products rarely (if ever) open up the yellow pages to find someone to help them with their needs. Instead, these folks ask their friends, coworkers, and family members but it doesn't stop there. After they learn about who you are, they're going to look you up online. Will they find you? If you're not on the first page of Google, Bing, or Yahoo search you may never be found and may never be called by those searching for your insurance products and services! While the 7 Pillars can be implemented independently they are most effective when you take a continuous cross channel promotion approach. When reading the 7 Pillars of Digital marketing you will gain insight on valuable marketing topics like:
  • On Page Search Engine Optimization
  • Title Tags
  • Meta Descriptions
  • Heading Tags
  • Internal Links
  • External Links
  • Broken Links
  • Image Alt Tags
  • Keywords
  • The Importance of Mobile Optimization
  • Creating Content
  • Calls to Action
  • Lead Magnets
  • Duplicate Content Problems
  • Creating Email Campaigns
  • Managing Your Email List
  • The Five Phases of Email Marketing
  • Why and How to Use Online Ads
  • Video Creation Tools
  • Video Platforms
  • and a lot more...
BONUSES Every chapter closes with free resources to download and use that will support you in your online marketing efforts.
About the Author: Charles and Linda Musselwhite (married over 25 years) started their first online business in 2008 after paying several folks to create their website, email campaigns and social media profiles. Unfortunately this business didn't fare well because they didn't have a marketing plan, just a loose set of tools that they didn't know how to use. Unwilling to go back to corporate America Charles and Linda took it upon themselves to learn everything they could about online marketing. Today Linda and Charles run a successful hybrid marketing agency (Musselwhite Consulting Marketing) comprised of over 20 specialists, independent contractors, partners and other agencies. Musselwhite Consulting Marketing has been helping small to mid-size businesses and Entrepreneurs with Digital Marketing since 2010. The team of Musselwhite Consulting Marketing understands they're only as good as the sum of their parts. Their team is comprised of the most up-to-date, tech savvy talent, freelancers, and partner agencies. They're constantly building an expert team that delivers integrated campaigns. As a hybrid marketing agency Musselwhite Consulting Marketing is a group of agile marketing practitioners that respond to an ever changing online and offline marketing industry. They invest lots of time, money, and effort every month attending conferences, participating in masterminds, testing new products, tools, and processes. They know what's working, what isn't and what's coming. They start by analyzing the online tools and assets currently deployed by you and your business to evaluate the strength and effectiveness of their integration and implementation. They identify opportunities and actions to start or stop doing. Their team works together, virtually, to ensure the highest standards of quality and innovation.


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Product Details
  • ISBN-13: 9780692291719
  • Publisher: Musselwhite Consulting
  • Publisher Imprint: Musselwhite Consulting
  • Height: 234 mm
  • No of Pages: 104
  • Series Title: English
  • Sub Title: The Blueprint for Promoting Your Agency Online and Dominating Your Market
  • Width: 156 mm
  • ISBN-10: 0692291717
  • Publisher Date: 13 Nov 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 209 gr


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