The restaurant business is one of the most sought after businesses these days. This is evident because of the restaurants which are popping out like mushrooms in the commercial arena. As such, if you are planning to start a restaurant business, you are making a good choice of investment. But the real questions are, with all your competitions and being a newbie in this business, can you still possibly succeed? If so, then how? If you are a struggling restaurateur or a restaurant business owner, what can you do to help your business reach the top, and be one of the most successful and popular restaurants in your locality or in your country? Here's the good news! As the title implies, the book will provide you with helpful and effective strategies on how you can make your restaurant business a success, without withstanding the countless competitions that you have or the complexities of the business that you will have to go through sooner or later. The book highlights the importance of advertising and marketing in the restaurant business. It clearly emphasizes the significance of having your restaurant's very own website and the efficiency of QR codes, mobile marketing, social media, video marketing and reputation management to your business. These are not just mere strategies. They are actually great and inexpensive tools that will promote your business and will help it succeed overtime, especially if they are compared to the traditional and costly advertising and marketing techniques that include print, radio and television ads. Moreover, the book will provide you more insights on how an effective restaurant website can increase your online visibility and entice people to come and visit your place for a good food or fine dining experience. It also highlights how mobile marketing will get you more customers and how it will save you more money on advertising; how you can use the top three social media sites to promote your business for free or for a fee; how you can utilize video marketing for the very same purpose and what are its benefits; how QR codes can help you get more customers which will of course mean more sales; and how you should manage your restaurant's reputation? If you are interested to know more about effective restaurant marketing strategies, then grab your own copy of this book now!
About the Author: Charles Ho was born 1961 in a family, where classical Chinese cuisine was passed from one generation to another. His culinary skills were nurtured by his father, a renowned master chef in Chinese cuisine. To further refine his skills, Charles attended the Malaysian Chinese Cuisine chef training course, as well as the prestigious Le Cordon Bleu culinary workshops. Besides, he also graduated with a diploma in hotel management from the American Hotel & Motel Association (formerly known as AHMA, now AHLA). Academically, Charles holds a Bachelor Degree (B.A. Hons) in International Business Administration from the University of Northumbria U.K and also possesses a Diploma in Management from the University of Malaya. Throughout his career, Charles has been featured numerous times in food and cooking magazines as the master chef in Chinese cuisine and also acknowledged as "Asia Food Guru". As an authoritative & professional chef, and also an expert on Asian Cuisine, Charles has successfully demonstrated his special techniques and recipes which delighted his audience, including the community of the Western World. By extensively travelling and accumulating the most authentic recipes of all Asian countries, that were prized as family secret recipes, Charles Ho wrote numerous articles and reports on Asian cuisine. He also contributed with his recipes and features on regional cooking ''Home Cooking'' magazine, local publications, newspapers and is currently working on two other cookbooks. Charles Ho has retired, and now, with more hours to spare, indulges in his favorite pastime - writing (holding a pen rather than a pan).