This book is your go-to toolbox for building a successful e-commerce outfit as a young entrepreneur. Like every other toolbox, the book offers you multiple tools across several chapters, including:
- Daring to be innovative as a young CEO, with references to high-performing individuals who are modelling the entrepreneurship journey.
- How to leverage social marketing for building your e-commerce store. What numbers should you monitor, and why do you need the numbers? We explore the fundamental blueprints for selling anything online.
- How to brainstorm product ideas. Morgan Newman and Casey Elsass, founders of MixedMatch (now Bushwick Kitchen), show that you can easily turn the mundane into the extraordinary and make some money while at it (proved by a $100k+ profit in their first ten months).
- Why your audience matters and how to find the people for your business. On most days, building your target audience is like finding a pack of evasive pins from a haystack. You don't have to stress out. Our list of thoughtful questions included in this book will help you figure out your target market in no time.
- Selling like crazy, and understanding how to optimize proven sale funnels for converting potential users to quick-paying customers. Together, we explore the Moz funnel for generating sales leads and taking your leads through the conversion process.
- Launching your store and avoiding the trap that many young entrepreneurs fall into while at it. This chapter covers the essential stuff on creating a brand name, planning your logistics ahead, alternatives for creating an e-commerce website, and more.
Entrepreneurship, in three words, is "learn, then do". Thus, each chapter in Young CEOs: Absolute Business Starter Kit includes a "Work it Out" section for converting the lessons into practicable steps.
This book will not give you your first huge payout. Instead, it will equip you with all the technical need-to-know, the entire thingamabob, and have you ready to launch when the light goes green.
