Buy Academic Branding Book by Sheena Howard - Bookswagon
Home > Business & Economics > Business & management > Business studies: general > Academic Branding
Academic Branding

Academic Branding


     0     
5
4
3
2
1



International Edition


About the Book

From an academic who has been there, this step-by-step guide will help anyone with a postgraduate degree become a thought leader in their field--and make money while doing so.

Academic Branding gives academics and scholars the tools and strategies they need to position themselves outside of academia so they can reach the masses and make an impact--without the expense of a publicist. With the practices in this book, readers will build a powerful brand, become a public intellectual, and grow their audience with guidance from Dr. Sheena Howard. She's been where you are now and she's ready to help you grow beyond what you imagine.

With Dr. Howard's unique and thorough approach to success in the age of social media, you'll learn how to:

  • Reframe the way you think about self-promotion
  • Identify your brand archetype and create a brand statement
  • Reach an audience beyond academia
  • Build multiple revenue streams
  • Get your ideas (and content) to spread
  • Create a movement around your expertise
  • Land major media spots and speaking engagements

In a world where anyone who is savvy online can turn themselves into a subject matter expert, it's important that we lift up and amplify the voices of actual subject matter experts. Academics see the world in a unique way, and the traditional entrepreneurial mindset is often in direct opposition to what they've learned as scientists, researchers, and professors.

This guide teaches experts how to reach the audience that needs them most, building a brand and achieving financial freedom along the way.
About the Author: Sheena C. Howard, is associate professor of communication. She is an award-winning author, filmmaker, and scholar. In 2014, Sheena became the first Black woman to win an Eisner Award for her first book, Black Comics: Politics of Race and Representation. She is also the author of several critically acclaimed books and comics books on a range of topics. Sheena is a writer and image activist, with a passion for telling stories, through various mediums, that encourage audiences to consider narratives that are different than their own. In 2014, Sheena published Why Wakanda Matters and Black Queer Identity Matrix and Critical Articulations of Race, Gender and Sexual Orientation. Sheena is the author/editor of the award-winning book Encyclopedia of Black Comics and the cowriter of the comic book Superb, about a teenage superhero with Down syndrome. In 2016, through her company Nerdworks, LLC, Sheena directed, produced, and wrote the documentary Remixing Colorblind, which explores the ways the educational system shapes our perception of race and "others."


Best Sellers



Product Details
  • ISBN-13: 9781637744406
  • Publisher: Benbella Books
  • Publisher Imprint: BenBella Books
  • Height: 229 mm
  • No of Pages: 256
  • Spine Width: 21 mm
  • Weight: 452 gr
  • ISBN-10: 1637744404
  • Publisher Date: 27 Feb 2024
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Sub Title: A Step-By-Step Guide to Increased Visibility, Authority, and Income
  • Width: 152 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Academic Branding
Benbella Books -
Academic Branding
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Academic Branding

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!