Acumulación y socialización de capacidades tecnológicas
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Acumulación y socialización de capacidades tecnológicas

Acumulación y socialización de capacidades tecnológicas


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About the Book

Estudio de corte cualitativo, que tiene como finalidad indagar la forma como se gestionan y socializan capacidades en una gran empresa mexicana: CEMEX. Para ello, y siguiendo la metodología utilizada en los estudios de caso, se seleccionó el estudio del diseño, desarrollo y puesta en marcha de un proyecto de corporativo en el ámbito global: el portal empresarial denominado CEMEX Plaza. A raíz del trabajo realizado se identificaron tres tipos de capacidades: (1) estandarización de procesos; (2) asimilación de la tecnología; y (3) redes de trabajo virtual. Estas surgieron bajo el auspicio del modelo organizacional (CEMEX Way) y el modelo tecnológico (CEMEX Plaza) diseñados por los directivos de la empresa, con objeto de facilitar los procesos de cambio en la cultura organizacional, para inducir la integración de individuos y procesos mediante el apoyo de la tecnología. Esta estrategia corporativa de integración se sustenta en promover, compartir y colaborar entre sus integrantes. Las acciones corporativas que redituaron en la gestión de capacidades se perfilan también en la acumulación de una capacidad tecnológica central: la diseminación del conocimiento interno.


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Product Details
  • ISBN-13: 9783844337211
  • Publisher: Editorial Academica Espanola
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 16 mm
  • Width: 152 mm
  • ISBN-10: 3844337210
  • Publisher Date: 05 May 2011
  • Height: 229 mm
  • No of Pages: 284
  • Series Title: Spanish
  • Weight: 467 gr


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